question of the mind rather than matter is that also why they can emotionally influence us to make it vella is a product designer she has over 20 years experience of analyzing colors and their impact in. the 30 different colors everywhere that have particular meanings including a little meaning so it's important to take a sensitive approach to the issue. and you also have to be careful when it comes to choosing color schemes what effect different colors have. men's shower gels with a red design for example are intended to evoke the traditional symbolism of power and strength in the west and make users feel important this hairspray comes in a yellow canister due to associations with the famous german brand of glue the message being it's long lasting and green now adorns all manner of products have as natural cure and pristine. so this color coded marketing actually work. you almost need if you ask a girl which hand shape or she would buy a dark blue one. or a pink one she'll always choose a pink one. it's a clear example of products having an identical performance and the color manipulating

the commissioners and they will move into the report for the administration with deputy chief joe a vella. welcome. >> thank you, president. vice president, commissioners. sister marine. this is my report. first i would like to to a intre a couple of people. we've made promotions since i told chief vello down here. we have -- we are promoting an acting assistant chief and she's here tonight. chief lori kaylo, she will be in division 2 moving forward. and then, we're also making some changes in e.m.s. and we have neil with us here tonight and can you stand up, neil. so he will -- he already is working hard for us so that's a couple of changes that we're making. some of the other things that are happening i happening in oud chill reached out to all the employee groups and meet with them we have made contact with them and we'll be meeting with them. even our chief's association is nothing life again which is great. there's a lot of support in the department. cd2, 3 and myself, we attended the union membership meeting on may ninth. and spoke to the members and had a good reception. just openi