french family business velum, which makes lighting technology and is based in bischofsheim, wants to conquer the german market. so far, it's been exporting only a handful of its products to german businesses, restaurants and industrial factories. now, velum boss anne vetter wants to double her company's exports to germany to a volume of 4 million euros. but for that, the company also needs change its image. >> a german company boss told me he was surprised france makes such high-quality products. it hurt to hear that. because it's unfair. we french must prove that our products are better or at least as good as those made in germany. >> vetter is proud of her innovative business concept customers can choose the shape , and colour of lighting to suit their specific wishes. velum engineers then calculate which color temperature and intensity is best suited to a particular space. >> up there, we've installed lighting rails. they don't emit a harsh white light but instead a softer yellow light that adapts to the outside light area when the sun shines, there's less artificial light. when i