joining me now is analyst vera gibbons.rning, i'm trying to give that silver lining. what was behind this sharp dip? >> down over 300 points. you have the usual u.s. issues with the economy floundering around. growth is very weak. a lot of the economists have ratcheted down the forecast for the rest of the year. the sell-off was in large part because of what's going on in europe. that has intensified the problems and there are spillovers in effect globally. >> it's been down over 4%, the market. >> terrible month. if we don't get our sea legs and shore this thing up, what are the ramifications of that. >> a bad start to the month usually means a worse finish. >> really? >> the confidence just isn't there. investors don't have the confidence, businesses, consumers alike are in limbo. investors are anxious about the economy, economic policy. there's a lot of what ifs in the air. you've got to get the sea legs back. the economy needs both the market. it needs washington in order to get things moving again. we need the help. >>

vera gibbons is msnbc analyst and joins me in studio to talk about this., i would think people would want as many jobs to bolster their resumes to show they are qualified and experienced and that they have been coveted by many people. >> it's very surprising. >> why would a company have a reservation about someone who shows a lot of different work experience? >> companies are concerned about loyalty, commitment and thinking is they bounce three months here, six months there, why bring them in and give training and invest on them when there's no return on investment. are these guys high performers bouncing from one job to the next. that's the concern from many employers. >> you also look at it or consider by where you fall if you are just out of college and if it is entry level and if you are just trying to get your snow balling of experience going that some people might look at that as okay and learned as much as they could within that role and had to move on. >> the problem from the employer perspective is they're not getting the landscape that this is re

vera gibbons is joining us now with a deeper look at all those numbers, and with a good morning to you, let's get right to it. this just doesn't look good. >> the numbers are just not good, right? zero jobs created. we haven't seen this in years. we haven't seen it since 1945. the consensus call for 75,000, 80,000 jobs to be created. some analysts did rachet down those numbers. we're doing 25,000, as the case going -- nobody was expecting to see sfwler jobs added to the economy. the pressure is definitely on. >> consumer confidence, that's on the decline too in the jobs creation. the outlook going forward for that, what is it? >> it's funny because we actually did shop despite the hurricane and same-store sales were up over 4%. we got some back to school shopping done, which was positive. auto sales also up. the biggest gain we've seen since 2003. overall, confidence is down. people are just feeling extremely down and out. you see the numbers. over six million people have been over six months and it makes sense that we would be feeling so down and out. if there's any economic shock, we

vera gibbons has more on how stores are trying to close deals in a struggling economy. what tricks do they have for consumers? >> they are doing demonstrations and videos to get people to stick around and spend a bit and hang out and learn something. you see this at william sonoma and also at boutique stores. people feel part of the community. they are learning. may have a cooking class, demonstration. >> cooking has become popular. i was going by a mall. you see those. >> people watch and learn and they buy a few things. >> there are also retailers trying to appeal to our senses. what is that? >> they are using candles, potpourri. the scents come from either the actual products like baked goods or an in-store unit where they use a spray or device to get the scent out there. experts tell me it can boost sales by 50%. >> i was doing back-to-school shopping and i heard a song i liked. i was about to leave. i had to stay inside and listen to the whole song. >> retailers use music to get people like you to stick around. you'll make those unplanned purchases and it seems to