you think of caisson, and phu, maybe stalingrad in world war ii or verdun in world war i. the importance of kobani, first of all completely in the news. people from all the networks standing on a hillside watching every bomb drop. on the other side, isis is pumping out social media, that shows street fighting, house house-to-house fighting where they're being victorious. all of sudden, rather isolated and strategically unimportant place called kobani has turned into sort of a global, the global spotlight is turned on it and both side believe they can't lose the city. shannon: there is plenty of as you said, misinformation spread out there and because we're in a different world for this conflict with social media and people up loading their own videos and putting out information is very difficult to either confirm or deny with people there on the ground how has that changed the way that we fight these kinds of battles? >> oh, it's huge. there are two points at play here. first of all, both sides have learned that american air power decreases in its effectiveness as the insu