verizon acquired intel tv technologies and sony is also planning a web taste service and this comes as amazon obtained a new patent for anticipatory shipping, to ship packages before customers even clicked to buy. erlichman,et to jon our senior west coast correspondent nla. what are we talking about here you go what is amazon trying to do? -- what are we talking about here? >> there's a battle taking place for control of the living room. we know that apple, google, sony, countless others want to win the battle and we know that amazon has shown a huge willingness to get into the business of making hardware to keep you buying everything that made amazon what it is today whether that is coming out with the readers for e-books, the kindle fire to keep your shopping and the world of tablets, whether it is working on its own tv-like hockey puck, if you will. and they have amazon prime video , which you highlighted. they already give you the opportunity as an amazon customer to be watching contents of this would be the logical next step. it may be less of a competitive battle with the compani

we are pretty sure that is part of the verizon strategy in acquiring the intel assets. now you have the chatter about amazon. all the sudden, think about that. in an industry that was essentially a monopoly between guys who built the cable and the ground and a handful in the have satellites and all of a sudden you have a whole bunch of new competition coming in just as you are starting to get concerned about cable guys consolidating. hopefully for media companies, putting some of the leverage in their hands. media is the gift that keeps on giving. in terms of their ability to monetize content and grow earnings. >> what about companies -- can they all survive? great question. the business case for any of them is -- i think we saw with intel, they were going to launch the first over-the-top cable system. ultimately, they sold the assets to verizon. have had a must not terrific business case for a stand-alone, non-facilities-based cable operator for them. of someone who has customer relationships, who could use it as a customer becomes an tool, it more interesting business

there is plenty of usa for verizon files to be available in. throughy have acquired intela simpler technology to roll out. if you are talking about paid television through the internet as opposed to a big dig, the infrastructure costs that you generally see with rolling out into the new markets, the regulatory hurdles, all of that stuff to a certain extent goes away by buying something like this. you can talk about the cool technology behind this at a time when we are wondering if apple tv will come out with its own service. >> that is what verizon sees, but why did intel give up on this? it was a pretty big investment to start and then they said, you know, nevermind. >> it is a great case study. we have seen a willingness over intel's history a willingness to start interesting projects to tell the story of intel and what it can power. but you have a new leader, someone who was not there from the beginning of this project, who looked at the bill required andoll the service out said, hold on, is this our core competency? is this what we should be focusing on? or should we f