. >> this is like veruca salt, or who-- no, who is it that fell into the-- the vat-- but in any case, so-- it's-- it's a charlie (laugh) character. >> yeah, it is, yeah-- yeah, so-- yeah-- it's-- it's-- but-- but it-- but it's almost meditational, when you-- when you look inside this thing, it's like, wow, look at that, and the smell, the chocolate, you know, it's just amazing. and-- you know, it--. >> you don't ever get sick of that. >> no. no, 'cause-- 'cause like-- i just know when i'm approaching a chocolate factory, you can smell them. it's like this, (makes noise) oh, here we go, right, not-- not far now, you know. and-- (laugh) you know, some factories you really can smell miles away, you know, like thorn-- like, big-- big factories in the uk and spain and stuff, you sort of, yeah, we're getting close, can't be far now. >> people put an awful lot of odd things into their chocolate. i'm seeing more things now like, peppers, or tea as you mentioned, but also bugs? >> oh, yeah-- yeah, i mean-- it's-- it's-- anything that creates a reaction is good for a business. so i know-- i kno