if i was to pour my soda into the vessyl t would know that it is orange crush.would know that that there is, you know, about 70 calories and then i would drink it. >> stephen: wait. (laughter) a digital cup that can tell me what's in the cup and how many calories and allow me to drink it? (laughter) that level of information was previously available only on the can you just poured it out of. (applause) i mean there are so many-- think about t there are so many times when vessyl beverage identifying technology will come in handy like when you order a coke but it tastes kind of like a indict coke but you're not sure. and perhaps other times. and vessyl will make sure you get your daily recommended allowance of silicon valley buzzwords. >> the vessyl automatically knows what's inside and can track in realtime the contents of the beverage. it tracks your realtime hydration needs but the main goal is to help you make healthier and more informed decisions in realtime. >> stephen: finally, decisions in legal time-- realtime. i'm so tired of making up my mind hours afte