rio caraeff is the president and ceo of vevo. >> vevo is keeping music videos relevant.e been looking into how studios are keeping the movie going experience as well. a lot of us are not going to movies these days, especially when everything is on netflix and apple tv and on-demand. i can just watch it on my couch. >> it is true. you're hearing a lot about international audiences that are enjoying this experience. aeg wants to go down this road like having moving chairs and smoke and winds in the u.s. here is what we learned. ♪ >> welcome to the movie theater of the future. if you thought 3-d was cool, try adding moving chairs, bubbles, strobe lights, and smoke. >> let's do it. >> my seat is shaking. >> you like the bubbles? >> they rolled out 4dx. now they're l.a. live venue and down for delay is retrofitting one of its theaters. they can cost $700,000. >> to be competitive and relevant in the movie business, you have to constantly be evolving. >> the effect of digital is you have total environmental control. you're not just showing the movie. at the same time, you have

vevo is keeping music videos relevant.also been looking into how studios are keeping the movie going experience relevant as well. a lot are not going to the movies these days when things are on demand. >> it's true. we wanted to look into this because you're hearing a lot about international audiences that are enjoying this 4d experience. they wanted to go down this road , bringing cents and smokes and wind into the theaters and the in the u.s. welcome to the movie theater of the future. if you thought three was cool, try adding moving chairs, bubbles, water jets, strobe lights and smoke. let's do it. my seat is shaking. the company behind this technology is korean theater chain cj. their l.a. live venue is retrofitting one of its theaters. the process can cost $700,000. >> to be competitive and relevant in the movie business, you have to constantly be evolving. >> all of movie theater magic can basically be controlled through a tablet. >> you have this total environment will control. you're not just shooting the movie out

vevo president and ceo.ecause i am completely uncool, apparently but everybody says a place to watch music videos and miley cyrus agreed. what are you offering people, how did you do this? >> we give people the highest quality videos on a platform, on any screen they want. on your apple tv, your iphone, any living room environment, any tablet, even syndicated across the web, we put our videos everywhere. it is all about putting videos everyplace, every country. liz: who is your number one demo here? >> when you're talking what hundreds of millions of viewers, you are talking everybody but 70% of the audience under the age of 74, so it is a young audience. you are talking about a billion views in the u.s., four and a half arian views per month outside of the u.s. it is a global phenomenon. music videos are more popular than ever before. liz: you have eagle videos out there. it is on youtube, owned by google. you have investors from google, sony, universal, so people can invest in vevo by buying those stocks.