shares of vf corp. higher by about 4% today., often it can be. sometimes, not so much. >> tyler, you know, i'm going to go back to trend here and say, yeah, this is one to hold, possibly sell. i just don't think global apparel businesses have any competitive advantages, sustainable competitive advantages anymore. right? it's, everything is super cheap to make, nobody has a distribution advantage. really, i think to own a stock like this, i think you have to hope that they get lucky, and one of their brands comes up with something that catches fire, it becomes a new fad, and they sell more than expected. otherwise, you know, clothes, abarrel, once you've got some really premium brand that allows you to exact big premium prices, which vf corp. does not, i don't see a way that they can keep margins up. we think this business is in long-term decline. it's great for the ceo to step in and buy some shares. i don't know if that's window dressing or not. but i think the business itself and the stock price -- the business is in decline,