obviously you bump into when you buy youtube common you bump into viacom which the sides and i think they are trying to hold you up, but nevertheless they see you for-- sue you because they say you can't take jones to work off the air. so i saw that and i saw basically i think in the course of the two and a half years i spent that you are a brilliant engineer, but you often are narrow and your approach to the world and copyright is one issue. i would argue you are sometimes narrow about the privacy issue and one reason you have come getting static not just from the u.s. government but governments particularly in europe is on the issue. eric is very sensitive to that, but the truth is that there is a belief and i encountered this when i reported for this book, there's a belief that if you spend time on facebook, you say how can people be concerned about privacy? people put anything on facebook, so you have to be convinced the privacy is not an issue, but it might be because you collect a lot of information about people, not by name unless it is someone on your sights but most people h

in the face of privacy concerns, google and viacom negotiate a plan to anonymize the data. and imagine however if the data were hacked and published on internet. i want to ascot panelists is, what concerns are raised by the possibility that our search terms may be exposed to the world? when i began thinking about privacy in the '90s, we were worried about monolithic and the disclosure of her bookstore received that she was worried she might be just as context on the cases of snippets of information that would come to define her in the eyes of the world. these disclosures that we're thinking about today, aol search terms, google search terms, youtube videos, seem broader indie potential out of context. leslie harris, why did you start us off by describing what are people afraid of? >> i think what people are afraid of is a continual harm, starting with embarrassment, disclosure, perhaps to their family about things that they have been searching. i think people forget, we don't tend to have a computer, so there is a broad set of people who may be involved. obviously, evil are

in the face of privacy concerns, by, and google -- viacom and google came up with another plan. what i want to ask the panelists is, what concerns do we have that the searches will be given to the world. when i was talking about privacy, we were talking about my kolinsky -- monica lewinsky. she was worrying about the snippets of information that would define her to the world. the search terms, and youtube videos, they seem more brought in the ability -- they seem to be more broad in the ability to judge as out of context. what do you think about these disclosures. >> what people are afraid of is the continuum of harm. this is starting with embarrassment, disclosure, perhaps to their own family about things that they have been searching for. people forget that we do not seem to have a computer that only belongs to us. there is a broad feeling of people who should be involved. people have concerns that they will be labeled or identified, and that this piece of information will be combined with the other data. when you talk about the search data, over time, i'll get back to this in

. >> with increased competition from disney, viacom, and other companies looking at the children's market, how do you maintain the brand? >> that is a really good question. there were a couple of preschool shows in 1988. sesame street, and mr. rogers neighborhood. at last check, there were 56 preschool shows on television. 56. six competing networks. how do you stand out? what we have tried to do is to or three things, focusing on targeted families to keep relevance. when we're pushing a program like healthy habits for life and we're working with friends, we have been able to really impact moms that are in a disadvantaged circumstances. that is one way we have stood above the crowd. the second is using a technology, and all the things that discussed, being able to push iphone apps, making sure that we are where the kids are. the third is international. we have been able to spread internationally and have a profound impact on some of these countries like egypt, bangladesh, south africa, and next year in nigeria, palestine, jordan. you will see billboards of the muppets all over, sponsored

. >> with increased competition from disney, viacom, and other companies looking at the children's market, how do you maintain the brand? >> that is a really good question. there were a couple of preschool shows in 1988. sesame street, and mr. rogers neighborhood. at last check, there were 56 preschool shows on television. 56. six competing networks. how do you stand out? what we have tried to do is to or three things, focusing on targeted families to keep relevance. when we're pushing a program like healthy habits for life and we're working with friends, we have been able to really impact moms that are in a disadvantaged circumstances. that is one way we have stood above the crowd. the second is using a technology, and all the things that discussed, being able to push iphone apps, making sure that we are where the kids are. the third is international. we have been able to spread internationally and have a profound impact on some of these countries like egypt, bangladesh, south africa, and next year in nigeria, palestine, jordan. you will see billboards of the muppets all over, sponsored

in the face of privacy concerns, by, and google -- viacom and google came up with another plan. what i want to ask the panelists is, what concerns do we have that the searches will be given to the world. when i was talking about privacy, we were talking about my kolinsky -- monica lewinsky. she was worrying about the snippets of information that would define her to the world. the search terms, and youtube videos, they seem more brought in the ability -- they seem to be more broad in the ability to judge as out of context. what do you think about these disclosures. >> what people are afraid of is the continuum of harm. this is starting with embarrassment, disclosure, perhaps to their own family about things that they have been searching for. people forget that we do not seem to have a computer that only belongs to us. there is a broad feeling of people who should be involved. people have concerns that they will be labeled or identified, and that this piece of information will be combined with the other data. when you talk about the search data, over time, i'll get back to this in

. >> with increased competition from disney, viacom, and other companies looking at the children's market, how do you maintain the brand? >> that is a really good question. there were a couple of preschool shows in 1988. sesame street, and mr. rogers neighborhood. at last check, there were 56 preschool shows on television. 56. six competing networks. how do you stand out? what we have tried to do is to or three things, focusing on targeted families to keep relevance. when we're pushing a program like healthy habits for life and we're working with friends,@@@@r difference. >> speaking of international work, how do you ensure brand consistency while thinking globally? >> legally, we maintain the copyright. we all the programs. -- we own the programs. it is important that we don't lose quality or have partners that go way off. do we ever have a partner that does something that is antithetical to the sesame street mission? the answer is no, because we pretty much vet partners and willing to work with us. -- unwilling to work with us. they get the message of sesame street. we have been able to