traffic viage onile and it spiked 54% thanksgiving by mobile.mers are reaching retailers and favored brands through mobile. they are reaching them earlier and earlier. emily: the deals are so weuminous and steep, are making money at the >> that is ok. we are seeing double-digit growth throughout the holiday weekend. a lot of that is driven by mobile. social has become a very important attraction vehicle to get to consumers, particularly on the mobile device. is this a moneymaking weekend for you? >> it definitely is. i want to build on what was said , how do we get in front of customers in a scalable way? how do you build one-on-one relationships? social a powerful vehicle. when we we start thinking aboutw retailers are going to evolve about xml years, we see social being a powerful element but also video. our perspective, for instance on thanksgiving, all of the push notifications that we sent to customers, we literally had 300% year-over-year increase in the clicks and engagement. from a social mobile type of experience. walk me through the ec