. >>> do you remember when bob dole did the viagra ad, i thought that everybody thought he did a viagra ad, maybe he didn't because you can't find that ad anywhere. you can find people writing about the ad but the ad itself is like not obvious on youtube, not that easy to find. i started to think bob dole doing a viagra ad was like saying sarah palin saying i could see russia from my house. it was something used as a joke against her on saturday night live, but we all talked ourselves into the idea that she really did say it. starting to think this was the same thing. turns out no. bob dole actually did a viagra ad. we finally found it. god bless the nbc archives. >> courage, something shared by countless americans, those that risk their lives, those who battle serious illness. when i was diagnosed with prostate cancer i was primarily concerned with ridding myself of the cancer, secondly i was concerned about possible post-operative side effects likely recommend tile did i function, e.d., often called impotence. it's embarrassing but so important to millions of men and their partners, i

number one, the viagra ad. it was so amazing mr. dole later did a pepsi ad making fun of his own viagra ad. >> i'm here to tell you about a prod thaukt put real joy back in my life. it helps me feel youthful and vigorous and vital again. what is this amazing product? my faithful little blue friend. an ice cold pepsi cola. >> are the revitalizing effects right for you? check with your counter clerk and start living again. >> i love the fake guy. bob dole losing the presidential election in 1996, then becoming a viagra pitchman. that was the first surprising thing about him, in american life after he lost to bill clinton in 1996. the second surprising thing about him, is happening right now. it is his unexpected emergence as the strange factor in this year's presidential race. in 1996, bob dole had to fend off a challenge on the republican primary from the often wrong but never in doubt pat buchanan. this year, mitt romney is trying to fend off newt gingrich. bob dole decided to weigh in, obviously, on behalf of the guy playing him in