viant is pioneering a new approach to media.bining ai and human insight to create a world where the future is wide open and the possibilities, endless. viant. built for the new open web. built for now. >>> a gut check on qualcomm. shares down, let's see, about 2 1/2% today, a little more than that despite announcements from the company's automotive investor day where we brought you previews yesterday where the company announced an expansion in the total addressable market by $10 billion of some of those auto moves $30 billion in the auto business pipeline, and announcing a new partnership to power mercedes vehicles starting next year. remember, mercedes was working with nvidia. that's an interesting win. qualcomm sees the auto sector becoming a $100 billion market for the company by 2030. but along with the rest of the semiconductor stocks, qualcomm continuing to get punished a bit. down 34% so far this year, carl. >> yeah, definitely made some news yesterday with you, john. meantime, turning back to treasury volatility, the nex

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viant. built for the new open web.lt for now. >>> california taking aim at amazon it is accusing the tech giant of using anticompetitive contracts with its merchants causing price increases across california and boosting amazon's market power joining us, california attorney general who opened the lawsuit thanks for being with us i do want to start more broadly. we've been watching attorneys general and regulator bring cases and complaints against amazon and other big tech for years. the market, their stock prices, tell us that investors don't believe anything substantial will come from them. maybe they think it's political gr grandstanding. what would you tell them and why would this be different? >> this is unique in the nation and unique in the world case where we are bringing for the first time causes of actions of this type, violations of california's law, the cartwright act, the unfair competition law. we have one of the most worked up and fact-specific complaints that we have ever seen in this space. so, we belie

viant. built for the new open web. built for now. ♪ ♪ i was having relationship issues with my old bank. it was just take, take, take. so i moved to sofi checking and savings. get 2.00% interest, and earn up to $300 when you set up direct deposit. sofi. get your money right. finding the perfect project manager isn't easy. but, at upwork, we found him. he's in adelaide between his daily lunch delivery and an 8:15 call with san francisco. and you can find him, and millions of other talented pros, right now on upwork.com >>> welcome back to "fast money. ford shares dropping after closing hours, the automaker warning about higher than expected costs for q 3 and supply chain challenges that will leave thousands of vehicles unfinished they still need the parts. phil lebeau to take us inside this morning they're reiterating guidance, but warning of some issues. >> full year guidance. but this the third quarter, we're seeing the stress in the supply chain coming and hurting ford in terms of what the company expects to make in

viant. built for the new open web.>>> it is friday, and that means it is time for options action. the dow closing at a new low for 2022 and the s&p struggling to not do the same. all the major averages kept their fifth down we can on rising recession fears we'll help you find recommendation in options. plus, we'll look at one whole market insurance policy and examine why gold isn't behaving as it should yet joining me, carter worth before we get to tonight's trade, let's triage the markets. carter, what's you

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viant. built for the new open web. built for now. . >>> it's friday.e for "options action. the markets losing 5% across the board, fourth losing week in five a comeback rally looks like a bear market bounce looking for shelter. we charted an under the radar bond port in the storm and continue our consumer conversation with the top of the hour looking for deals to snatch up now in walmart, uber and las vegas sands. i'm frank holland. joining me carter, mike, and special appearance b

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viant. built for the new open web.e more thing, as steve jobs, liked to say iphone 14 reviews are out this morning. what does it mean for apple investors joining us now is sophia pitt who's been testing the new models over the past several days i think the question is are there enough really cool features on the high end phone that users should buy those, that this is going to be a good cycle particularly at the high end? >> john, my answer is, yes i would not buy a base model i would not buy a 14 or a 14 plus, but i would buy a pro or a proe mac >> sometimes your viewers are like if you got a phone last year you don't need to upgrade, but the change here is significant. >> yeah, the camera is amazing, the always on display is nice. it's not my favorite feature but the dynamic island is very cool. >> it doesn't get in the way >> it doesn't. >> there's a hole in the phone they have to have there and they turn it into a feature and i was very impressed by that >> yeah, at least it's doing something with that ugly notch e

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viant. built for the new open web.ow. ♪ ♪ >>> shares of home flipper or open door there about fall about 5 1/2% after the company lost money on 42% of its august sales, and the 30 year mortgage shot up to 30% selling or shorting open door due to zillow's flaws. guys, tweeted this back out with an lol and was confident there are important nuances, and the structure, john, i would love for keith to come on and explain that to our audience we will see. >> i think there's a big question of how real estate tech responds to rising interest rates and to an overall economic slowdown, when you are trying to buy something and improve it and turn it around so quickly when the labor market is tight, and materials are still expensive, and when home valuations are coming down, carl, all that is tricky, especially when the shift is happening and maybe they will be able to find their footing. >> yeah, that's a great point, jon. the rate environment appears to be creeping up on us and apple is getting its own slap in the face, and they

viant is pioneering a new approach to media combining ai with human insight.s and new standards of measurement, both on and offline. viant. built for the new open web. built for now. flexshares etfs are built with advanced modeling. to fill portfolio gaps and target specific goals. strengthening client confidence in you. before investing consider the fund's investment objectives, risks, charges and expenses. go to flexshares.com for a prospectus containing this information. read it carefully. have you seen my new phone yet? it like, folds in half. i would never switch to samsung, i love my phone. what??? ♪♪ (...it folds in half.) you see i love my phone. i would never switch to samsuuu... (gasping) ♪♪ >>> welcome back to fast money. options traders putting on a huge set of bearish bets. a potential bigger downturn in the market. mike, where did you see the biggest trades today? >> yeah, in several places. i will just provide a few examples. that is where we will start. we saw on the october 7th, weekly purchases. a few books to get -- we saw a very big purchas

viant is pioneering a new approach to media combining ai with human insight.ating new ways to reach customers and new standards of measurement, both on and offline. viant. built for the new open web. built for now. >>> let's get a gut check on western digital. shares under pressure as deutsche takes the stock down to hold cuts the price target to $40 a share. the firm says western digital's recovery remains uncertain thanks to deteriorating demand revenue and eps tracking below the low end of guidance. they do believe shares will be range bound and recommend investors move to the sidelines at least until the supply demand balance returns. stock is down more than 40% on the year jon. >> yeah, let's turn to doordash now, carl. consumer pressures, inflation, rising food costs, all big topics here at grocery shop in las vegas. but doordash is here announcing new partnerships across grocery, convenience, and broader retail including sprouts, big lots, and dick's sporting goods. joining us ahead of our conversation this morning, doordash cofounder and ceo, tony xu w

viant. built for the new open web.ow. . >>> sports rights are definitely in focus as a new nfl season gets under way monday night's game smashing espn viewership records. our julia borstin joins us to discuss it all >> the chief business and media officer for innfl, thanks for joining us ahead of your big game tonight on amazon >> thanks, sorry about that. that is a good game tonight. >> glad to have your audio there. so let's talk a little bit about viewership before we dig into the amazon question. viewership of 5% in the first week what's driving that, and do you think those gains will continue? >> look, i think what's driving it is pretty simple. we had a fantastic week of football i think this is one of the best weekends we can think of as far as action on the field we had seven games decided by a field goal that's the most i think we've ever had in a kick off weekend we had 11 games going into a fourth quarter looking to score. where the football is good people will watch, so they not only watch, but they watched

viant. built for the new open web.lt for now. >>> demand could be getting weaker, but for us what we're seeing is we're seeing this secular shift demand from retail, target, wal-mart, some of the other retailers talk about some weakness shift to demand for services. we're at a big conference now. everyone's in person, the u.s. open, you know, was record in terms of people going to that u.s. open. so more and more people are going out, spending on services, going out in the real world, and that's been a real tail wind for us in terms of inflation, you know, i think inflation, it's everywhere so it's the price of the car, price of gas, thank god is getting a bit better, your groceries, et cetera we're just a part of that basket in terms of spend. if anything 72% of drivers in the u.s. are seeing one of the considerations of their signing up to on uber was inflation. so on the supply side we may be actually benefitting >> that was uber's ceo from our conversation yesterday he was saying uber could actually see a bump as i

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