earlier today i spoke with vic sullivan.e a listen to this. >> but we have seen through the recession and recovery, as a lot of the high network spenders continuing to spend. but still the golf industry has been struggling over the last five years. so why have we not seen a comeback. >> it's difficult to play, it's inexpensive and it takes too long and there's a lot of initiatives right now. that's important, as kids have to play a smaller cores, just like in baseball and other sports, but the field can be sort of regulated. and so we create an experience and we are so different than others out there. >> you will be expanding in texas, arizona, a couple of the states are pretty good when it comes to taxes. is that the motivation for you? >> we look for where the highest propensity of golfers are. last year we opened up a store in new york and another in california. we are really on a growth market. the owner and chairman founded home depot and he understands how to create an experience that it's all about customer service. >