i want to bring in the mayor of pasadena, victor gordo mayor, there are some areas of pasadena that aretill under an evacuation warning, i understand. can you tell us what's your primary concern at this hour? and what is your message to the residents? >> well, first and foremost, my thoughts go out to the lisa curry and her family and our prayers. i know all pasadena residents join me. um, you know, right now it's important to remember that we're this is an evolving situation. we're still in the middle of the emergency. uh, and we want people to abide by the evacuation orders, not put themselves or first responders in harm's way. um, we're concerned about the winds. you heard, uh, the the l.a. county fire chief talked about the 70 70 mile per hour winds, and we're very concerned about that. while it's in the foothills at the moment, we're concerned that that wind could shift. um, and jeopardize more communities. >> i mean, the santa ana winds we're hearing about and just the prevalence and that that speed. unbelievable. and as you can imagine, these fires, they have sparked a lot of ins

joining me now, victor gordo, the mayor of pasadena, a part of the area threatened by the eaton fire.ng with us, mr. mayor. what updates can you tell us? and let's start with the search for those who are still missing. >> well, the search is of missing people is a primary concern. you know, we have over 3000, about 3400 firefighters and thousands more personnel here at the rose bowl. and we have a great number of them engaged in fire suppression, but also the search for those who may be missing. we're asking people to report missing relatives to give us their the address of their latest whereabouts, and we will get staff up there to assist with search for missing loved ones. >> i have to say that in the time that i lived in los angeles, pasadena was one of my favorite places to go. it's just beautiful. norton simon museum, great pie shop. i would always stop in to. and how's the community looking today? >> you know, the in pasadena. the fire is under control. we do have we are concerned about the winds gusting up and embers going up to two miles up. and so we are being vigilant assist

joining us now is the mayor of pasadena, victor gordo thank you so much, mayor, for for joining us this morning in this crisis that you are currently dealing with. major, the fires have caused damage in your city and in adjoining altadena, which is next door. what is the status of the danger of that fire? right now that is just 27% contained. >> well, you know, first and foremost, our thoughts here in pasadena go out to all of the affected victims in pasadena, altadena, and the palisades. um, the fire, as you've been discussing here live on the show has shifted. the winds have shifted. where the where the winds were. heading towards an easterly direction. um, so, you know, in pasadena, we're still in altadena. we're seeing some smoldering. we're seeing some flare ups, but nowhere near the wind fed fire inferno that we saw in the past few days. we are concerned about the the pickup in the winds from 30 to 50 miles an hour. again, not close to the 100 mile an hour winds that we. wind gusts that we were seeing just a few days ago, but still very significant. >> can you describe the histori

for the latest on the eaton fire burning over 14,000 acres near pasadena let's bring in victor gordo was outside of the rose bowl command center for the agencies responding to the fire. welcome. >> thank you, mike. thank you for having me. >> tell us what is happening there. >> i think max had it right. this is absolutely surreal. not more than 10 days or so ago, we were celebrating the best of parades and bringing in the new year with a great football game. now, here we are with complete devastation in our communities surrounding the rose bowl and the community of altadena. devastation is the only word to describe it. both human and property. >> questions about the water resources needed to fight those fires. here is governor gavin newsom on that issue and i will get you to respond. >> all of us want to know those answers and i just do not want to wait. i want to know the facts. i want them objectively determined. the chips fall where they may. this is not about finger-pointing. >> how concerned are you about firefighters having the resources that they need? >> having all resources

. >> thank you extract now pasadena, california where victor gordo. mr. us, mayor. tell us what you have experience and what it is that you need at this hour. >> thank you, nicole. one, let me say that our hearts go out to people in the palisades and altadena and the residents who have lost so much. some people have lost their lives and homes have been lost we have over 1000 structures that have been lost. we have 879 firefighters from multi-agencies out there, trying to assist. the fire has now grown to over 12,600 acres and gadi -- the images you just saw, it is devastating in pasadena and altadena and the eastern part as well. our hearts go out to everyone ts who has been impacted. it is refreshing to hear president joe biden step out boldly and offer assistance. that is great news for altadena and pasadena and for the palisades, all who have been impacted. what we are asking people to do is to stay out of the impacted areas. i know it is tough to do so, is ashley if you have lost property or you are concerned about your property, but at the moment, le

we will get through this and now i would like to introduce mayor victor gordo, pasadena. thank you. thank you. congress member, let me first just say behalf of the city of pasadena. >> and our residents that our thoughts and prayers are with all those affected in the county of los angeles, including our neighbors in the palisades and certainly our community altadena, which we consider to be very much a part of the city of pasadena. i'd like to thank all of the first responders with the county of los angeles with the state those that are continuing to come to assist us. and it's, you know, it's not just those wearing the badge that are first responders. we have many civilians. we have red cross workers, volunteers. we also considered to be first responders in pasadena, our police chief and our executive leadership team is considering a curfew and we'll have more information as it relates to a curfew. certainly will welcome the augmented services and additional assistance of the national guard. and again, thank you to sheriff luna thinking to the supervisor chief all chiefs for the wo

. >> pasadena mayor victor gordo says the goal of the parade decades ago was to show the nice weather tourists and their wallets. >> you know, pasadena is a small city, but it's a small city that manages to demand a world stage, a world stage with an audience of travelers and their wallets. >> and for this week, they're prepared to spend some big cash, regardless of the team they support. what do you think you'll spend several thousand dollars? >> i think i am going to spend about $5,000 here. >> $5,000? >> oh, definitely thousands, right? think about airfare. you think about hotel, you think about restaurants. here. i can tell you it's great for the economy here in pasadena. >> it's phenomenal. >> jack wong, who owns the hog heaven gastropub, believes the parade and bowl game will again prove to be a cash cow, bringing in the dough at least double double what we usually do in a week. >> it's just such a strong two days. >> according to the tournament of roses, the economic impact of both the rose parade and the rose bowl has injected as much as $245 million into the greater los angel