education for more we welcome back professor of sports economics college of the holy cross dr victor matheson professor thanks again for being with us let's start with these major brands that are opting out of these where he expensive super bowl commercials is this more republish city stunt to kind of help boost engagement with the brand. i think what's really going on here is the fact that it's risky to advertise in time period when by the time to give goes on almost half a 1000000 americans will have died. so the same sort of celebrate tory ads were the same were you know. wiser for august or was. that doesn't that doesn't relate as well and makes it a risk you know it's very similar and in fact in the environment we've got after 911 out you advertise your product wohl storm of period of mourning right think things are very different obviously we're living in a different time it's not what we expected a year ago but we are coca-cola which is taking a big hit from the stadium closures so that it wants to make sure that it's investing in the right resources during these unprecedented times pe

like you said i think a lot of people are expecting this to be have huge viewership professor victor matheson of the college of the holy cross thank you for your time today. well thanks for. that for this time you can catch boom bust on demand on the portable t.v. at i will see you next time. please. in 2040 you know bloody revolution of you tube clip the demonstrations going from being relatively peaceful political protests to be creasing the violent revolution is always spontaneous or is it just always i mean your list with video and the bill is that i mean you split needle the former ukrainian president recalls the events of $24.00 g. and. those who took it invested over $5000000000.00 to assist ukraine in these and other goals that will ensure a secure and prosperous and democratic. is going on the phone lines smoke why don't they come in put them in the muslim on muslim problem going to november on one side of the fence about. this. was not a muslim but i did just that they had nothing. she was you make a. general but from the 6 sun on my book you go to the british course that's enough o

education for more we welcome back professor of sports economics college of the holy cross dr victor matheson professor thanks again for being with us let's start with these major brands that are opting out of these where he expensive super bowl commercials is this more republish city stunt to kind of help boost engagement with the brand. i think what's really going on here is the fact that it's risky to advertise in time period when by the time the game goes on almost half a 1000000 americans will die from cobe it. seems sort of subtle but surely ads were the same sort of you know. wiser for august or was. that there was a. as well it sort of makes it a risk you know and it's very similar and in fact in the environment we've got after 911 out you advertise your product old storm a period of mourning right think things are very different obviously we're living in a different time it's not what we expected a year ago but we are coca-cola which is taking a big hit from the stadium closures said that it wants to make sure that it's investing in the right resources during these unprecedented time

carley: this economist, victor matheson who works at holy cross said this was the idea that just becausea lot of hotels that they could organize the entire limbic event within 6 months is absolutely crazy. of tokyo is not safe enough to host the event there is no way in 1 million years florida is safe enough to host the event. what is your reaction? >> i love your victor cross guy but here's the reality of it. we live in a covid-19 world, we are not talking a spectator event or logistical challenges of hundreds of thousands of people, and 25% capacity, people around the globe wants to watch it. what we do best, we took care of 131 million tourists in the state of florida. carley: how are preparations for that event? >> the town is covered, whether you are a bucks fan which i am, or you're a chiefs and. 25% capacity, the television network. carley: maybe olympics in florida, july 20 third would be opening day. thank you for joining us. i love the enthusiasm. >> sunshine in florida in the summertime, we have more flexibility. todd: we do it, what the people in long valley tell me, 26 after