russia i'm joined by alexei make an ocean here senior vice president of integration at pepsico and victor preval he's a he's a managing partner at new merchandising technologies we also have ben areas he is editor in chief of business new europe and tom moody he's chief strategist of a critter but first let's look at how russia consumes. inhumanly jam to its first breath in russia looking more and more people consumerism has entrapped buyers throughout the country with spending habits shooting up in the past two years unlike the west that is suffering under the burden of the financial crisis raising economic turbulence and dined european currency russia remains a major resource exporter with the sexual or oil and gas making up airlines share of the country's exports since defiled and russian g.d.p. has grown by an average of seven percent a year in the same period dollar income for head has grown by nearly twenty nine percent in your early rising from three hundred years dollars a month after fifteen hundred in moscow and seventy's growth i think russians to have their own can see who more consu