someone who can tell us a little bit more about the purpose of this is synthesia's ceo victor riparbellie have looked at your technology before on the programme, at the moment there is an option of voices on the platform or you can pre—record your own. but how about an artificial version of our own voices, is that something that's likely to be possible soon? yeah, absolutely, that is the natural next progression of these types of technologies. we can now sort of replicate your image in a very believable way, and soon it will be your voice as well. the voice technology is kind of there today, but it requires a lot of audio to really work, usually the kind of, the rule is something like 15—20 hours in a professional recording studio of you reading aloud a text. why is it so much harder to do voice than video? there are several reasons, but one of the reasons is, if you think about what a computer sees, right, then if you are replicating a video of you in the kind of style that you have seen with lara, there is the kind of space of possibilities is quite constrained, right? you're replicati