was really in victorian britain, one out of two babies did not make it past the age of one because of the issues have just moved to sub-saharan africa or parts of india. so our business is very much a business that adresses these basic issues of society, which is really the sustainable development agenda. and i think it is our duty as ceos in this world to set an example and be sure that we are not driven by the shareholder primacy, but that we are ultimately driven by the needs of these consumers. and if we cater to them very well, the business will perform. as unilever has shown until now. francine: but you must be disappointed that not more ceos think like you? paul: well, you should not sit here and get frustrated by the attitudes of others or the speed with which things move. you should just continue to focus on bringing the right people together, creating these tipping points, and moving these barriers. sometimes, yes, you would think, "why can we move faster?" or "why aren't more people doing this?" but who am i to judge? the better thing is to show that we can have a business