victorola. crayola and the motorola company. it was a popular thing to do in that time.wind it, i will play a record by a very famous i singer of that day named john mcformic. very, very popular with the ladies of that day. very, very well-known for the irish songs and also he had a beautiful tenor voice. he used caruso as his model. when you and i were young, maggie by john mcformic. ♪ ♪ ♪ >> and also i can close the lid to have the same effect. reopen the lid and my doors and you have extra volume again. it was also very important to bring this new available machine to the masses. he really was very much wanting to make sure that the music was heard by anybody who would like to hear it. in the years, he did manufacture talking machines that were very well priced. most people could afford them. >> the machine i would like to show you now now that we have seen the other too was the cre denza. what make this is machine so very special was the fact that in 1925, the company had a big promotion referred to as victor day. on that day, customers were invited to go to the loca