viguerie." mr. viguerie, what you do for a living? >> guest: my mother went to work with the figures ago not would understand what i did. i was fortunate, back in 1960s, early '60s, the pioneer political direct mail. people have been raising money for a long time and they have been raising money through the mail for charities, churches, et cetera you know what had combined the two, politics and the mail. i did that in the early '60s for about 20 years i had no competitors. i went out there and help build the conservative movement. i can make a case that without direct mail the there wouldo conservative movement worthyy of the name. when i did my pioneering work in the '60s, the left wasn't doing it. now they're doing a better job than the conservatives are trying what have you always been a conservative even when you're growing up in texas? >> guest: i grew up right in pasadena, texas, outside of houston. kids in the neighborhood playing cops and robbers, 11, 12, 13 years old. don't tell anybody, i'm not shootingng robbers, i'm shooti

, there was richard viguerie. we appreciate your time. and my pleasure, peter. good to be with uninhabitable de to climate change or other catastrophic event. >>

viguerie". what do you do for living? >> guest: my mother went to her grave a few years ago not understanding what i did. i was fortunate in the 1960s to pioneer direct mail, people were raising money for a long time for charities, churches etc. . and you have no competitors and i helped build the conservative movement and i can make a case that without direct mail there would be no conservative movement worthy of the name. when i did my pioneering work in the 60s, they weren't doing it. >> host: have you always been a conservative even when you were growing up? >> guest: i grew up in texas, kids in neighborhoods playing cops and robbers, 11, twelve, thirteen years old. i'm not shooting robbers, i'm shooting communists which i have no recollection of any political conversation in my family, my extended family. i knew communists are bad people and dedicated to fighting them. opposing them. i'm second-generation conservative, first-generation bill buckley, barry goldwater etc. . 100% of second-gen

viguerie, haveou you found t effective to use strong language against your opponent? a.k.a., negative ads that work well on tv even though everybody says they hated? >> it's not necessarily strong words. i read something recently about truman the people that would say give them hell. he said i don't give them hell i just tell them the truth and they think it's hell. so it's important to differentiate from your competition with roots in the primary or the general election. even if it's a nonprofit you want to separate yourself from all your competition out there and explain in a few words what i' is you're doing. it used to be people were exposed to a thousand or may be 2,000 messages a day. now 1 it's five or 10,000 with e internet so you've got to be able to succinctly fuel the words, identifyy your brand amanda brand by the way is when you own a category. i am a veranda. i own a category. i was the first to do political direct mail. who was the second person to fly solo across the atlantic, the second pope, remember the first -- >> you want to be the first in the ca

viguerie." mr. viguerie, what you do for a living? >> guest: my mother went to work with the figures ago not would understand what i did. i was

viguerie, what do you do for a living living? my mother went to her grave a few years ago, not really understanding what did. i was fortunate. back

viguerie". as someone said before rush limbaugh there was richard viguerie. ..and my pleasure, peter. good to be with to introduce our panel and i' >> to introducea our panel i wil now turn over to a former presenter at the festival, the author of america's great storm leading to hurricane katrina, and the 63rdat governor of the state of mississippi, the honorable haley barbour. [applause] >> thank you very much, jordan. thank you and all the sponsors and cosponsors and guess who are here. you know, being here brings back fond memories about this great, gettable state capital. you know, i've never held but one elective public office in my career, and it was governor. and i look back today and i see legislators who i worked with and people on the staff, democrats, republicans, just so many fond memories. and one memory i'm glad that i don't have, i don't have to have a memory of the legislature ever overturning one of my vetoes. [laughing] >> not many can say that. >> this is about politics. this

viguerie". what do you do for living? >> guest: my mother went to her grave a few years ago not understanding what i did. i