our guests are viktor mayer-schonberger and kenneth cukier. we're discussing the pluses and pitfalls of big data. you can find us online at fora tv. and, of course, everybody wants to know, ken, you know, data editor? what is -- you're not a data input clerk, right? >> i'm not a data input clerk. >> okay. now we've got a promotion from the universe. what is a data editor? >> it is a new title. i am the first one. we understand at the economy that data is more and more important to our readers. we've been in the data journalism game for about 160 years, so it's nothing new there. but we recognize that there's new techniques in terms of how to visualize data, that we can data as the basis of stories instead of, if you will, anecdotal-based journalism where you sort of pattern recognition of the story through talking to people that we can interview a database. just as our sources might lie to us as a journalist, the data might lie as well so we have to keep our suspicions up. but we can crunch lots of numbers to either visualize it, or we can act

viktor mayer-schonberger . the book is called "big data." thank you so much. > > you are most welcome. still ahead, yahoo and best buy are shaking things up in the officeplace by banning employees from working from home. what that means for the stocks next in traders unplugged. in today's traders unplugged, from the floor of cme group, the gloves are off for our pro traders, alan knuckman and andrew keene. ready to go guys? let's take a shot at round number one: marissa mayer of yahoo is banning employees from working at home. it didn't go over very well, but best buy is following suit. is that a reason to sell either one of these stocks? > > i don't think so. i personally know i work better from an office. i could work from home as well. i know i am a lot more productive in the office. but a lot of americans are sitting in their cubicles at home, and when they are done at work, all they want to do is go home and forget about work. if you actually work from home, you are actually more productive, you actually work more, five to seven more ho