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Feb 4, 2021
02/21
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. >> reporter: villanova university marketing professor charles taylor -- >> as a result of that we'reig advertisers sit out of the game altogether while other advertisers are looking hard to strike the right chord. ♪ >> reporter: each 30-second ad costs roughly $5.5 million. and if you get that messaging wrong -- >> it really can harm the brand. and then they've got to start trying to recover from making such a mistake. >> reporter: instead, some major brands are shifting their strategies this year. pepsi is emphasizing its halftime show. >> when did they start making lemonade? >> probably when 2020 handed us all those lemons. >> reporter: and anheuser-busch, one of the biggest super bowl messaging on what the company's u.s. chief marketing officer calls authenticity. >> i really believe that people are paying a lot of attention to what companies and brands stand for now. >> reporter: the company produced this ad executive produced by award-winning director david fincher emphasizing togetherness. >> come on. i'm buying you a beer. >> okay. >> this whole campaign was designed to be rea
. >> reporter: villanova university marketing professor charles taylor -- >> as a result of that we'reig advertisers sit out of the game altogether while other advertisers are looking hard to strike the right chord. ♪ >> reporter: each 30-second ad costs roughly $5.5 million. and if you get that messaging wrong -- >> it really can harm the brand. and then they've got to start trying to recover from making such a mistake. >> reporter: instead, some major brands...
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Feb 3, 2021
02/21
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. >> a villanova marketing professor, charles taylor. >> we are e seseeing sosome bi grououps sit ouout of the game while e others look hardrd to strikeke the righght chord. >> major brands are shififtin their strarategies this year. pepsi i is focusing o on itit's titime show . . >> one of ththe biggggest sup bowl sponsnsors is fofocusing i memessaging on what the company us chief marketing officer calls being real. >> people arare paying attentn to what companieies and brandsd stand for r now. >> the compmpany produceded th ad, exexecutive prproduced by a winning didirector davavid finc focusising on togegetherness. . >> comeme on. i'i'm buying you a beerer. >> otother adadvertisers s are for comfortable themes and knowown celebritity faces. thisis amazon adad stars mimich jordonon. dodoor dash brbrings in a reall big ststar. grover. >> i i think this will be a bigger year than usual for celebrities and very comforting types. >> fofor ththe advevertisers i safe. >> absosolutely correct.t. >> watch, if not the gagame, ads. >> 2020, man. that was a great year. not. >> anna warner. cbs n
. >> a villanova marketing professor, charles taylor. >> we are e seseeing sosome bi grououps sit ouout of the game while e others look hardrd to strikeke the righght chord. >> major brands are shififtin their strarategies this year. pepsi i is focusing o on itit's titime show . . >> one of ththe biggggest sup bowl sponsnsors is fofocusing i memessaging on what the company us chief marketing officer calls being real. >> people arare paying attentn to what...
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Feb 28, 2021
02/21
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closed captioning provided by cbs sports division >> on the final day of february, jay wright and villanovasights set on a big march but butler has lef
closed captioning provided by cbs sports division >> on the final day of february, jay wright and villanovasights set on a big march but butler has lef
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Feb 27, 2021
02/21
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massimo is religious study at villanova university. he is a consuming editor and a prolific author. we can spend the f rest of the hour reading his cv but will spare you that. but welcome massimo it's great to have you. thank you for the invitation interaction. when there's so much to talk about in this marvelous book. so we are here to discuss your book joe biden and catholicism in the united states. let me begin with the big question, why did you write this book and why did you write it now? >> guest: the first answer would be why not. that's too easy. this is the 13th year of my life in the united states. and so in some sense, this book is a symbolic of my life in the united states. and secondly because the election of joe biden of the 46h president signaled something new, something different compared to all other catholic candidates. i realized it was something happening in the american context. set this moment came and also any particular moment i would say of maturity in my own american experience. and so i decided it was time to do it. honestly i've been helped by the restric
massimo is religious study at villanova university. he is a consuming editor and a prolific author. we can spend the f rest of the hour reading his cv but will spare you that. but welcome massimo it's great to have you. thank you for the invitation interaction. when there's so much to talk about in this marvelous book. so we are here to discuss your book joe biden and catholicism in the united states. let me begin with the big question, why did you write this book and why did you write it now?...
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Feb 21, 2021
02/21
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and judy is roberts birmingham chair in the humanities and professor of history at villanova university preaches the author of many books on the civil war era including and the civil war, soldiers pornography and the making of modern morality. civil war sisterhood the united states sanitary commission in women's politics in transition, an army at home women and the civil war ought women on the northern homefront spray think it's much for joining us, michael ehrhardt, h debbie graham, and judy. thank you. >> glad to be here. >> host: michael i want to begin with a marvelous scene enter book which seems especially relevant at this challenging moment. and that is 1837, blinken's speech to the young men's of springfield. it is a time of mob violence, elijah lovejoy an abolitionist minister has just been murdered by a mob as has an african-american man in st. louis. and blinken uses the word mom or mobs eight times in this famous address. and he referred to an element developing in that nation which is an increasing disregard for the law which pervades the country, the growing disposition to
and judy is roberts birmingham chair in the humanities and professor of history at villanova university preaches the author of many books on the civil war era including and the civil war, soldiers pornography and the making of modern morality. civil war sisterhood the united states sanitary commission in women's politics in transition, an army at home women and the civil war ought women on the northern homefront spray think it's much for joining us, michael ehrhardt, h debbie graham, and judy....
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Feb 21, 2021
02/21
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katie leesburg is robert m birmingham chair in humanities and professor of history at villanova university, the author of several books on the civil war era including sex in the civil war, soldiers pornography andthe making of modern morality . the united states sanitary commission and women's politics in the transition and army at home, women in the civil war on the home front. thank you for joining us, michael gerhardt, hw graham and katie leesburg . >> thank you glad to be here. >> i want to begin with a memorable scene in your book which seems especially relevant at this challenging moment and that is 1837, lincoln's speech to the young men's lyceum of springfield. it is a time of mob violence, elijah lovejoy and abolitionist minister is just been murdered by a mob as has an african-american man in st. louis and lincoln uses the word mob or mob eight times in his famous address and he refers to an ill omen developing in the nation by which he says i mean the increasing disregard for the law which invades the country , the growing disposition to substitute the wild and furious passions
katie leesburg is robert m birmingham chair in humanities and professor of history at villanova university, the author of several books on the civil war era including sex in the civil war, soldiers pornography andthe making of modern morality . the united states sanitary commission and women's politics in the transition and army at home, women in the civil war on the home front. thank you for joining us, michael gerhardt, hw graham and katie leesburg . >> thank you glad to be here....
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Feb 5, 2021
02/21
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FOXNEWSW
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except we know we love the upside down pizza there at campus corner in villanova.to you. >> thank you for having me. steve: you bet. all right. it is 6:26 in the east coast. the pandemic has fueled another crisis for america's kids with drug use and suicides on the rise. former all-american wrestler john henrahan knows the struggle all too well after overcoming his demons. his advice to struggling students coming up next. injustice calls for the national museum of american african-american history to bolster its tribute to justice clarence thomas. what is that about? it straight ahead on that show right there. i'm erin. -and i'm margo. we've always done things our own way. charted our own paths. i wasn't going to just back down from moderate to severe rheumatoid arthritis. psoriatic arthritis wasn't going to change who i am. when i learned that my joint pain could mean permanent joint damage, i asked about enbrel. enbrel helps relieve joint pain, and helps stop permanent joint damage. plus enbrel helps skin get clearer in psoriatic arthritis. ask your doctor about
except we know we love the upside down pizza there at campus corner in villanova.to you. >> thank you for having me. steve: you bet. all right. it is 6:26 in the east coast. the pandemic has fueled another crisis for america's kids with drug use and suicides on the rise. former all-american wrestler john henrahan knows the struggle all too well after overcoming his demons. his advice to struggling students coming up next. injustice calls for the national museum of american...
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Feb 3, 2021
02/21
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. >> reporter: villanova university marketing professor charles taylor -- >> as a result of that we'red to strike the right chord. ♪ >> reporter: each 30-second ad costs roughly $5.5 million. and if you get that messaging wrong -- >> it really can harm the brand. and then they'veve got to start trying to recover f from makini such a mistakake. >> reporter: instead, some major brands are s shifting their strategieses this year. pepsii is emphahasizing its halftitime shshow. >> w when d did they start maki lemonade?? >> p probably whwhen 202020 han all l those lemons.. >> repororter: and anheususer-b, onone of the bigiggest superer sponsors, , is fococusing itsts messagining onn w what thehe co u.s. c chief m marketing offici callss authenenticity. >> i reallyy believe that peopl arare paying a lot off attentito whwhat companinies a and brands for now. >> repeporter: thehe company producuced this ad execucutive produced b by award-winnnning directoror davavid fincherer emphasizing togetherness.. >> come on. i'm buying you a beer. >> okay. >> this whole campaign was designed to be real. t
. >> reporter: villanova university marketing professor charles taylor -- >> as a result of that we'red to strike the right chord. ♪ >> reporter: each 30-second ad costs roughly $5.5 million. and if you get that messaging wrong -- >> it really can harm the brand. and then they'veve got to start trying to recover f from makini such a mistakake. >> reporter: instead, some major brands are s shifting their strategieses this year. pepsii is emphahasizing its...