vince gilligan called me to be reprieving my role of gustavo fring. - which you are about to do on better call saul. - better call saul. and he stared by saying, it took a phone call from him after many phone calls, and me saying, "i don't wanna go back if it's just gonna be a tease". - you turned the studio down, didn't you? - i turned the studio down. and so he calls me, he says, "we're gonna maintain the integrity with which you created gus", and i said, "vince, you created gus, you wrote him, i just breathed life into him". he said, "no, no, you're responsible". so after we got through ten minutes of that back and forth, i said, "okay, i'll take responsibility". - take responsibility, right. (audience laughter) (giancarlo laughs) if you're gonna take credit, take credit for that. - take the credit. - they come to you, as you talked about, you're writing this is your death. i suspect you're probably an iterative, i don't know this, but that you're an iterative artist. - [giancarlo] absolutely. - you're constantly revising and improving and revising and improving. - absolutely. - so the

with "breaking bad," will nurture those relationships and we look for the matthew weiner's and vince gilligan'seople that feel our success. emily: can you spend as much as they can on a new show? charlie: sure, but we want to spend the right amount. we want to spend the right amount to hit the creative vision. you think the walking dead is in the right place and doing the right thing. "mad men" with transformational on amc and that is great. emily: what is your programming budget? charlie: more is not necessarily better. we talk about doing fewer better. we talked about finding a way to serve the underserved passioned audience. we have a show like "preacher," and the risk, the creative risk is a spear as it was for "mad men" for "breaking bad." they brought it here and we nurtured it together. that has more to do with their talent. emily: when it comes to court cutting, how do you take on a smaller network like sundance? charlie:erstand -- understanding the audience. we're not 25 channels saying carry us. we are five specific businesses with five audiences and we know who we want to be. have yo