vince lombardi was a great coach. i'll never forget, i was in a room with one of his players, four times the size of vince lombardi, and it was at a club, and i'm sitting with the player. the player was full of bravado. all of a sudden vince lombardi, a small guy in stature, walked in. and this football player was petrified. petrified. i said, are you ok? he looked like he was ready to have a heart attack. young, strong guy. petrified. you have had other coaches that were rough, tough guys. but you know what happens, you see it all the time, you have seen it here, right in washington, when you don't win, they don't get away with being tough. when you win, they can be as tough as they want. it's about winning. now, you look at branding and you look at what's happening and i told you the story about trump the art of the deal, and "the apprentice" and i'll tell you today you have twitter, facebook, and instagram, and all these other amazing things, i have millions of followers. millions. i don't do a press release. if i

vince lombardi was a great coach i will never forget. i was in a room with one of his players, four times the size of vince lombardi. at a club. sitting with a player. the play was full of bravado. all this sudden, a small guy and stature wharton. this football player was petrified, petrified. he looked like he was ready that of our attack. in know what happens to mcentee have seen it all the time murder in washington the law when you know when they don't get away with being tough. when you when they could be as tough as they want. it's about winning. , you look at branding and what's happening and i told you the story about trump the art of the deal and the apprentice and all tell you today you have twitter and facebook invested ramp and all of these different things that are some amazing. i have millions of followers, millions. i don't do press releases and more. , a press release put it on twitter. it so great. it's like owning the new york times without the losses if you think about it. millions of people watching. and if i want to s

we also know for a fact it's been a long history way back since vince lombardi where players have beeny, coaches and other players have known and they have dealt with it. you know, i think by in large what you're seeing is just an nfl that has decided to go we have known this. it's out. let's move on. >> lz, there are people saying out there there's a double standard. tim tebow when he came into the league, there were a lot of people but i don't remember players but a lot of people making fun for him for his overt religion and they didn't get backlash that people critical of michael sam are getting. what do you make of that? >> i don't necessarily know if that's true or not. as a columnist myself, i always defended tim tebow and the way that he expressed himself. i don't think that's true that people haven't been fined for teasing tim tebow. i don't see a lot of people killing themselves because they are wrestling with being christian but they are killing themselves for wrestling with being gay. >> so great to have you with us. talk to you again soon. >> makes an important point. >> al

vince lombardi was taught never to give up.t giving up is a great idea. when you are in a job, relationship, project, there's a thing called the sunk cost fallacy. you put a lot into something and have to see it through. we argue there are a lot of cases where we would all do better by accepting failure as a fruitful end of something and moving on. both of us have quit a lot of stuff. we are bias. everybody is bias. we may be bias in favor of quitting. we have quit and ended up happy. a lot of people can benefit from that. >> not just quitting, failing quickly. the quicker you fail, the more you can move on to something worthwhi worthwhile. >> steven levitt, you encourage your kids to think and be excited about something. >> i don't mind if they are good at something. every kid learns how to read and do math. when i looked at my college students, what they have trouble with is ideas and creativity. anything you can do to make a happy, creative kid gives them a leg up on the world. >>> how to persuade people who don't want to be

if you are going to be in the business of executing the ultimate punishment in the words of vince lombardire. what happened in oklahoma was a travesty. >> can those things occur at once? it's obviously an irrevocable penalty once it is carried out. all these cases is come to life. sometimes people have been freed before leal that will injection. other people have been put to death and i think there is a lot of doubt out there. is it possible to reserve it for people who you are sure deserve it and did it and you get it right. there are a lot of absolutes for something you can't take back. >> you're right. if we're going to have the ultimate punishment we have to make sure we have an a list group of lawyers, anybody in a criminal courtroom almost anywhere in free world recognize it is defense as a two touchdown under dog when they walk in. we can't have are that in capital cases. if we are seeking the ultimate punishment we have to front load the system with absolute competence so we don't is reare similar wall doubt. we have a governor in texas who isn't convinced we have executed an innoc

i definitely agree with -- as a matter of fact vince lombardi talked about openly gay players on hisn further when terrence was covering sports. and so, you know, it's been my experience, you know, talking with a lot of guys who happen to be closet is that it's not so much about what goes on inside the locker room, but whether or not the pressure from outside the locker room would be too much for that team to withstand. i think ultimately that will be the test for the st. louis rams. once the media starts to pay attention to them, do they have the infrastructure in place to still be a successful team? and as i said earlier, i know for sure they have a head coach who knows how to handle the media and knows how to handle his locker room. >> in speaking of locker rooms. how tough do you think it's going to be for him? >> well, listen. they got to keep their quarterback upright. sam bradford has been getting his butt kicked basically since he got in the league and so i have to think that team has, you know, a lot of things they need to worry about and as long as michael sam continues to

do i want to work with vince lombardi or work for bill gross?r, great wisdom. we love working for him. i do purchase as i just said, i live in staten island. i travel across the country and come back every weekend to be with my daughter. i travel every week to go work for bill gross because i love it so much. >> that's a great answer. good to see people come out and support hip. >> five years. that's a lot of miles. i use them wherever i can. >> good short-term growth, benign interest rates. you will see a lot more mergers. because all cash transactions at these interest rates are reported earnings. you are seeing record multiples. >> they live in new york beach but a second home in staten island. >> where else are you going to go for pizza? you have to come back. >> phil, you have breaking news? i hope it's big. a lot going on here. what is it? >> you need some news, huh? joe, we can report this morning ford motor company will be announcing that coo mark fields will be replacing ceo allen mulally as head of the operation at ford running day-to-

he became the first golfer and third athlete to receive the vince lombardi apardon -- award for excellence. he was inducted into the world golf hall of fame at the ripe old age of 34. jack nicklaus is much more than a golf champion. his magnetic personality and unfailing sense of kindness and thoughtfulness have endured him to millions throughout the world. he has also received numerous honors outside the world of sports, including several golf industry awards for his work and contributions as a golf course designer, as i noted earlier, such as the old toms morris award, the highest honor given by the golf course superintendents association of america, and both the donald ross award given by the american society of golf course architects and the don a. rossi award given by the golf course builders association of america. golf inc. magazine named him one of the most powerful -- named him the most powerful person in golf for a record six years through his influence through course design work, marketing business, ambassadorial role in growing and promoting the game of golf worldwide and his i