back then, cliff viner was a minority partner in the florida panthers. now, the co-founder of a.v.m. brokerage firm owns the team. in tonight's "beyond the scoreboard," rick horrow talks sports and money with viner. he began by asking if managing money is the same as managing professional athletes. >> it is very different. even though when you have a firm you're always managing people, personalities, goals. this is a little different in that it's a different type of culture, it's a different type of sensitivity. athletes at the professional level have to be treated in a very particular respectful way. where actually the management of the team really has to very often keep its distance from the professionals. >> so you spent a lot of time accumulating knowledge and being a minority partner, probably one of the only times in recorded sports history i can find where a guy actually selling bonds for a pro sports franchise got a more excited so he stepped up even more. why did you then make the transition to become general partner? >> i had a lot of experienc

it was jake viner's economic theory. and as it happened, jacob viner seated his students of a if a betically, in order to be able to remember their names. so rose director, which was her name, sat next to milton friedman. in addition, as rose always says she was the only girl in the class. >> at the time? >> at the time. >> and when did you decide to write books together? and how did you separate the responsibility? >> well, that's very hard to answer. we were married in 1938, six years ago we -- after we first met. and we had children. and rose did a wonderful job in really, taking care of the house, raising children and being an inspiration to me. but she wasn't in a position -- she had a professional career before that. she had -- written some things and worked in research organizations before that. but it wasn't until the kids were grown up and off to college that she was able, really, to spend the time working with me. so we, she -- the capitalism and freedom was based on a series of lectures that i had given at a k