of rowen technology solutions, a company founded by west point grad and florida panthers owner vinny violaexecutive chairman of high frequency trading firm virtu financial. his investment of a few million dollars kick-started the project. >> i think of a high-tech company with west point, how did that first take place? >> west point essentially approached us and said, hey, we really want to rewrite military history, bring it into the 231st century. really the project started with some kind of purely fill an tlopic roots. >> we wanted an endowed textbook. we needed a sustainable model where at least some of the revenue would come back in. >> this is the enter active right here. >> let's look at ohio. >> there's ohio. >> that was a quiz. i wanted to make sure you know where it is. >> this just shows you the white male population, 473,000. go to one of the more populous southern states. >> there were more slaves than white males? >> yes. >> living in south carolina at that point? >> uh-huh. >> with military-like precision, it took three semesters for west point to take thousands of years of h