when you have russell pearce, herman cain comments about the electorate, virgil -- electric fence, virgil pack, the they should shoot kids from a helicopter -- these comments it picked up and reported like wildfire in the hispanic press and the hispanic media. that rhetoric and that tone makes it difficult to listen to your policies on other issues. just changing the tone would go a long way. >> with an effort to disenfranchise -- there will be a generational message. the republican party is perceived to not wanting these voters to have the right to vote. they have to deal with immigration and now they need to step back from the idea that, if these people the, we lose. therefore, we cannot win them over. so let's make it difficult for them to vote. >> let me just stick with the republicans for a minute. among the thinkers in the party, the view that the gop has to move and immigration in an accommodating way -- today, the gop is winning a pawn truths margins -- a preponderance of margins. among the white electorate that is uneasy. over 60% of seniors and over 60% of white-collar people voted f

but when you have russell pearce, herman cain comments about the electorate, virgil pack, the they should shoot kids from a helicopter -- these comments it picked up and reported like wildfire in the hispanic press and the hispanic media. that rhetoric and that towne makes it difficult to listen to your policies on other issues. just changing the tone would go a long way. >> with an effort to disenfranchise -- there will be a generational message. the republican party is perceived to not wanting these voters to have the right to vote. they have to deal with immigration and now they need to step back from the idea that, if these people the, we lose. therefore, we cannot win them over. so let's make it difficult for them to vote. >> let me just stick with the republicans for a minute. among the thinkers in the party, the view that the gop has to move and immigration in an accommodating way -- today, the gop is winning a pawn truths margins -- a preponderance of margins. over 60% of seniors and over 60% of white-collar people voted for mitt romney. can you make these changes without alienati