yeah, we love visirs. that's why we moved to a secluded house in the middle of the wilderness.ge at just the right price. coverage checker from progressive. gerri: attending the super bowl is something you may dream of, and a hefty price can be a deterrent, especially if your team does not make it then. there is company allowing you to purchase an option to buy a ticket so you can hedge your bets. here with all of the details, the ceo of ford market media. tell us how this works. >> thanks. great to be in the big apple. it works like a reservation system. really quite simple. we pick the team that we will follow. most have a favorite team which will trigger them coming for the game. gerri: lesser of preservation and then the option. we put money of the opportunity by ticket. all you really care about is, is my team getting in the super bowl. you don't pay the whole price of a ticket if your team does not give them. on the other hand and you lose the money from the auction. >> says many people say, there is an advantage to the secondary market come able to of way in the early pa