it's called vita coco. both the company and category grew substantially.ita coco eventually faced stiff competition from big-time bottling rival coca-cola who acquired their primary rival zico. >> we were nervous when we heard that coca-cola had invested in zico. but we also remained focused on doing what we do well. >> today vita coco is a global leader in coconut water sales, selling in 31 countries, accounting for 46% of the market, and attracting investors like madonna and matthew mcconaughey. the creative founder and ceo katrina started a chocolate renaissance when she started to mix and match unusual ingredients like curry, cheese, and bacon with chocolate. it may seem common place now, but this oartisinal approach wa unusual in 2008. the pioneering company was suffering some growing pains. >> like, i really, really like to grow. i don't know. it's almost some sort of weird addiction for constant improvement and growth and nurturing. >> katrina realized she had to hire more help to run the company, freeing her up to experiment and concoct the next in