. >> today, vitacoco is a global leader in coconut water sales, selling in 31 countries, accounting for 46% of the market and attracting investors like ma down na and matthew mcconaughey. its founder and co-founder started a chocolate renaissance when she started to mix and match unusual ingredients like curry, cheese and bacon with chocolate. it may seem commonplace now, but this artisanal approach to chocolate was new in 2008. the company was suffering from growing pains. >> i'd really, really like to grow. i don't know. it's some sort of weird adekz for constant improvement and growth and nurturing. >> katrina realized she needed to hire more help to run the company, freeing her up to experiment and conduct the next innovation. >> katrina is stretched to the limit. and in order to get through in a man's land, she's going to have to figure out pieces of this business she can hand over to others and trust them to do it well. >> since we first met katrina, her company has flourished and distribution everywhere from whole foods to starbucks. she's introduced a new line of chocolates whos