we will talk to the seal of vita coco.♪ in a few moments janet yellen begins two days of testimony on capitol hill. it is her semiannual appearance on monetary policy. he can watch her live on bloomberg television beginning at 10:00 a.m. eastern time. that is the room where she will be speaking. it is time now for vita coco the global outlook. just yesterday, -- just yesterday, vita coco announced it is selling a 20% stake to the parent of red bull. it will distribute vita coco in china a huge market for this company. with me is the ceo and cofounder michael curtin. mike, great to have you here. what was the driving force in this sale? >> two pieces. one is the equity portion. for years, we have been building this brand and it is going really well. we wanted to give shareholders who were in early and invested and believed in the brand early an opportunity for the q liquidity. >> a lot of celebrities. madonna and rihanna. >> more important is the distribution opportunities. redbull china will take over all distribution of t

and no, it's not vita.me. >> this method is you have to recognize that your gut and your brain are connected. >> ideally we want to really subtract the mill of the night feeding out so by doing that it will be five feed passion day. >> the doctors say space those feedings out four hours apart or as close as you can at first to that magical number. each baby's volume of foodie pend on the individual child. the important thing for you to know is your baby is get all its food during the day and remember, not every cry is one of hunger. >> i have no idea how i'm going to get through the work day. >> i'm exhaust. >> i do know this. it would of a whole lot easier with thes? see newborn sleep book v good night. >> i hope i do. >> would your triplets have done, not feed them at night. >>> no way. >> nor mine. the authors of the book told reporter joel waldman they have more than a 90% success rate. so who knows? of getting babies to sleep through the night before they're one month birthday. >> good for them. >> def

vitae ends, the young adult wave -- movie tie-ins. we really go after those very hard. when we get out placement within our retailers, we more than doubled our normal market share of any of those categories. those are the things that our retailers executives look at and say, yeah, this is a really good thing to be in because we can garner that kind of market share. one of the obvious ones is mass market. mass market, we've really got back in selection. we only carry the hardcovers. it's probably been the hardest hit for us, and personally i didn't really see that happening went e-books were for started talking about. i thought their low price point we should be okay but it was for us the hardest think it. we probably perpetuated a little bit of that because as we look at the space and try to garner the most sales and profitability on the space, it really was the loser. so we probably made that a little bigger than should be. that it has plateaued at this point. we're starting to see comments coming back to flats and we can with the right promotion, we can define. at the

act vitas carried signs with honk for peace and long-live palestine.rotesters say they plan to demonstrate every single weekend until the violence ends. >> now, to our other top story, the latest on malaysian flight mh-17 shot down over eastern ukraine. the united nations social security considering a draft resolution to press russia to get the crash site open for an international investigation. the pro-russian separatists in control of that crash side showed monitors today where there are keeping some of the victims' bodies saying they are using refrigerated trains in the ton of tronsentil until an international delegation arrives. they claim they have located the plane's black boxes emergency service workers were seen removing orange-colored devices from the debris field on friday. rebels say they will hand over those devices to an international civil aviation organization. 298 people died in the crash. the majority were from the netherlands and one american and three infants were among the victims. the latest from goboval. >> reporter: we have been

person a shot of b1vitmin and alcoholic drinks are fortified with vitmines and red bull has the complex vita mines. >> you said binge drinking. people do that in college and get a job and get more sober for a lack of a better term. is there any indication of how long you keep up the binge drinking before the damage is done? >> there is a reserve capacity in our god. we all have a tendency to destroy ourselves from time to time. occasionally binge drinking in college, i am not recommending it, i don't think there is evidence that that leads to sustained long- term damage. we are talking about years on end. heavy drinking for years on end. >> alcohol induced dementia. that is a concept. doctor, thank you for the information. >> a time of researchers developing a smart phone app to keep beach goers safe at the beach. >> more people die from riptides than hurricanes and tornados, one of the big problems they are finding out, they are very difficult to predict. >> it flows to that area and rushes over the sand bar. >> danna has been a life guard on cape cod for ten years, the biggest threat to sw

those underground tunnels are vita to gaza's -- vital to gaza's economy but in the cross-hairs. >> reporter: israeli military footage taking aim at targets under ground. hamas uses tunnels to smuggle weapons, rocket parts, ammunition, whatever it needs to fight into gaza. one goal of the campaign is to take them out. >> the military mission is two fold. primarily to strike hamas. there are other components like dealing with terror tunnels. >> israel accuses hamas as using tunnels as underground launching sites and a way to stage raids into israel. gaza's people say the tunnels were built in response to the israeli and egyptian blockade of gaza - stretching into its seventh year. >> translation: we didn't want to make tunnels, we were forced. we don't have food for our children. >> reporter: half of the children rely on united nations food aid. tristy is cut for hours. building materials, medicine and other supplies have been scarce. the problem is worse since egypt's military seized power and shut scores of tunnels. >> translation: destroying the tunnel is bad. >> unemployment is hovering a

with us now is michael kurban, cofunder and ceo of vita coco. we were joking about this earlier.out coco water. >> of course. >> my whole life people have wanted to -- >> my whole life people have wanted to drink the inside of coconuts so you put it into -- you take it, and marketed it. >> we did, yes. >> so what was the inspiration to originally do this? and there are, by the way, joe, a number of others who has done this. coca-cola has bought one of these guys. >> have you bought it and had it? >> i have, absolutely. >> does it taste good? >> amazing. delicious. >> it's better than drinking like gatorade. >> you agree with that? >> much more hydrating. loaded with potassium. >> what's the calories? >> in each serving it's 40 calories. >> how many servings in one of those -- >> in one of those is 1.25. >> well that's not bad. >> so here's a question. on this red bull deal, what's the difference between red bull china -- there's regular red bull and red bull china? >> there's red bull the company that is red bull everywhere outside of the world except for thailand and china. the

. >> portsa vita means pure life but in this area it gives the phrase new meaning.nts here live long, happy and healthy lives and in this exercise class those in their 80s are considered youngsters. >> we are a joyful people and enjoy parties and other recreational activities. when there is a party everyone dances. at family reunions you hear the older people telling stories and jokes from times past to our younger residents. this helps preserve our value of life. >> in each five blue zones, the geographical area people live longer healthier loves. amador and his wife are a couple that have been married 60 years. amador tells me eats simple foods like rice and beans he grown locally but other factors are at play here. it isn't that people are just health here, but the disability and need for prescription drugs. researchers say it's down to a couple of occupy things like -- obvious things like diet and exercise. but community and family play a big role. this man is 104 years old, still physically active. people in blue zones put family first and have a strong sense o

it you know what, i take vita mines and i will eat salad and i like meat. >> is it good?making me hung row. >> you like pizza hut. >> so do i? >> thank you. >> and happy 4th of july. and to you. >> and to america. >> that's it for outnumbered and so you back here on monday. happening now starts right now. >>> right now three developing stories. new terror concerns in airports in the world. and a deadly threat from an old enemy forcing authorities to ramp up security. and growing fears about sony rampage and how the isis terrorist may pose a danger to the middle east and beyond. >> an american city bracing for a now influx of undocumented immigrants. we go live. also this, we are now tracking the first hurricane of the atlantic season as arthur barrels to the carolinas

minnesota man says he was asked to get off the southwest airlines flight because of something he wrote vita twitter. said humiliating ordeal began monday when he and his two kids tried to board a flight from denver to minneapolis. watson said he has priority boarding because he is one of the a list customers. but when he went to the gate, the agent would not allow his two children to board with him. he eventually tweeted about the whole thing. >> wow, most rude agent in denver, kim letterly gate, not happy, now, at southwest airlines. >> she said i'm going to call the cops. and i like thought something bad was going it happen, like my dad being in jail. >> the agent allegedly would not let the family back on to the plane, until that tweet was deleted. >>> southwest says it is reviewing the whole matter. >>> so a list, right, to board a a group of southwest, you pay what 15 bucks i think extra? >> i guess maybe, i don't know, you should pay for your kids if you want them to board with you. >> i think that's what the south gate lady was saying. coming up, nightmare wrencher. >> california wom

. >> reporter: the phrase porta-vita is used and means pure life but they have an expression new meaninglong, happy and healthy lives and in this exercise class those in their 80s are considered youngsters. >> translator: we are a joyful people and enjoy parties and other recreational activities, when there is a party everyone dans and family reunions you hear people telling jokes from times past to younger residence dealts and preserves our way of life. >> reporter: identified by researchers and it's a geographic area where people live longer, healthier lives and this is a typical couple and married for 60 years and both are brimming with vitality and tells us because he eats simple food like rice and beans and grown locally and other important factors are at play here. it isn't just people here live for a long time and live extremely healthy lives free from disability and the need for prescription drugs. researchers say that is down to a couple of obvious things like diet and exercise and also say community and family plays a big role. take this person who is 10 four-years-old and stil

. >> well, the big conxwlom rat vita health that came in and represented they'd keep our hospital open and closed it, even after a year they made $109 million, previous year $127 million, then they had to close a critical access hospital, they don't really have a lot of concern for lives in our community. most importantly they have ripped the heart of our economics out of our community. not only have they taken our hospital, which was losing about $1 million a year, and they were making $109 million in 2013. then they decided to take our hospital. now people are dying because they're trying to pad their bottom line. we've got a situation at bellhaven with medicaid expansion but also with a greed y nonprofit that's making $100 million a year and cutting back access to emergency room care in northeast north carolina. that's a problem. i'd like to see some legislation where the hhs secretary has to sign off if a critical access hospital is ever closed. because you shouldn't have these big conglomerates coming in, taking over little hospitals, shutting them down to force people to another

vitae have so many imprints? >> way around the base ebs. we are the only publishing part of that corporation. and we do a lot of work with them both supporting of the television production and the fact that in terms tie-in and so forth. in addition we do a lot with locals tatian and radio and television stations in advertising and getting authors out there. there's an awful lot of work we do with them. we have seven adult print. there's actually more than not, but none of them are within that i don't know what the total number of. we have seven children and the reason you have so many imprints this would have been printers with it to is a group that hasn't known publisher, its own of the city department and own editorial department and it the marketing department. publishing is a very people intent business. you have to read the book. you have to define what the book is in order to define the audience you want to find for. you than half do everything about it, the design, the jacket, whether the author will go out or won't go out, what kind

brands and vita cost has their brands, so that is a decision in the future.l give us distribution of our own corporate brands through an online channel that is a wonderful website and two for film and centers that are very efficient. that --ble to deliver to be able to deliver that product to all the customers in all the states is a huge plus for us. your salescentage of come from health and nutritionally related products? itif you look at our sales, is about $80 billion. if you look at all of the things that are natural, the vitamins and the natural foods department, the organic and departments, it is probably between seven percent to 10% of our business. it is a huge portion of our business. >> seven percent to 10%, but what growth basis relative to the rest of the country? >> if you look at the natural foods department, that is at double-digit growth in the last three or four years and continues that so far this year. -- 12% to 13%3% inside the store. customer what the wants. we don't force the customer there. and the customers aren't telling us they want

. >> vita -- vitamins. >> sounds right. >> vita would be from the latin, i think. >> living la vida lo> velveeta. we are headed into the 4th of july weekend. there are questions about arthur. is that going to be dampening the festivities on the east coast mike seidel joins us for the latest forecast. mike, are you if florida right now? >> reporter: ai am, becky. we have storm winds that passed us. we pay get tropical rain bands. you can see the surf is not extremely agitated. we are talking wave heights as high as two or three feet. we have folks doing surfing if we can go over that way and show the surfers, we'll talk about what's going on here, there is a surfer out there. there we go. we got a couple surfers out there t. waves off the coast, they're running six to seven feet. >> that i have backed off. we got a little sun schein, let me show you the current satellite radar, get an idea of what's going on, it's off the coast about 100 miles east-northeast of cape canaveral. it's a 60-mile-an-hour tropical storm. it's only moving north at six miles an hour. tonight and tomorrow, we st

correct number three, kroger is buying into new markets and giving customers new ways to shop by buying vitao, closer -- hills fire farms is being brought by tyson foods. they make it official. >> and number one, better than estimated first-quarter results. constellation brands gained distribution rights from the beer business. [opening bell] now to the call on the market. in casey be -- bring crosby. she said, the fourth quarter will be the strongest this year. we still have room to run, quincy? >> i think so. pullback --nice nine >> it is hard to call a pullback nice, right? >> no, but you needed, it's healthy. -- you need it. it's healthy. it burns off the frost. we need to have this market pullback. no one feels it is normal to have a market go up, up, up. >> i have heard traders say, it's not about valuation. its emotions right now, feeling good in the market and they don't know where else to put their money. >> exactly. >> when do you expect the pullback to happen and what could prompt it? >> when a market wants to pullback, nothing can absorb it. end of july,o the end of august, that

inspired by the studio that made vita" s like "la dolce they are hoping to pull in 1.5 million vitors. >> visitors. >> it has been developed here. 250 million euros investment. 1,000 new hires. most are young people. >> in recent years, the italian film industry has been more horror story than sizzling romance. from 2012-2013, money going into productions dropped by 25%. the italian government jumped in offering tax incentives. the studio has suffered. in its first six years, it turn 300 films. nearly in the past few years, just 50. will the legacy of the silver screen draw the digital generation of today? >> that vertical drop that has to be entertaining to go on. let's talk about some of the other companies we're toing on this morning. facebook shares are expected to reach a new high today. it grew mainly by ad sales. it shows how far they have come since 2012 when the stock plunged on concern of its lack of mobile revenue. that has now been addressed. the finnish company nokia sold its mobile phone business to microsoft in april. nokia focusing on its network business to compete wi

but the vehicle to vehicles or what we call the to be in or vehicle to infrastructure technology or vitae i that technology is being developed right here in this facility and has the potential to stop aggressors before they happen. also can cut greenhouse emissions and help drivers bypass traffic. that sounds pretty good to me. now, i wish that i can say -- i wish i could say this kind of progress is happening in every corner of america's hesitation system, but unfortunately i cannot. it there are a lot of places where our infrastructure is a relic of another era, and we need to fix it. in fact, yesterday the white house but a report on line so everyone can see how many of their state's roads are in less than good condition. in the answer is to many about 65 percent nationwide. so if you look at all of the structurally deficient bridges in the country and line them up and stand it would stretch from the front door of this facility to just about the president's house in jakarta. that is not who we are. so we have got a lot of work to do and what we need is a long-term bonding bill like the

republican mayor of monroe county who has developed her own climate change task force and they're vita willy concerned what sea level rise means particularly to the keys. so in your experience, again, outside of this building and outside of the influence in washington that polluters bear when you're out there as a part of your outreach process, this republican mayor in monroe county may not be an outliar among republicans in your experience. >> no. not at all. republicans and democrats that i come across are worried about climate change and the impacts. they have kids that have asthma. they have properties that they're worried about from flooding, from drought, from fire and they want us to take action. >> last quick question. is extreme weather, high winds and storms associated with climate change? >> yes. >> and how do extreme weather, high winds and storms do in terms of the electricity grid? >> it's very challenging. we are dealing with climate change is a reason why you would want to continue to invest in electricity in an infrastructure that supports it. the question really is go

defense hagel has enough we will grow up to 14 additional ground-based interceptors at fort greeley vitaeof 2017. host: why? guest: that is a question that is discussed among policymakers on the hill and elsewhere. but the original basis for doing this was a concern that north korea and/or iran were interested in pursuing an option that would include nuclear missiles. does not have a nuclear .apability north korea has experimented underground with nagler explosions but does not have an offense of nuclear capability, according to our intelligence services. they have tested ballistic missiles. i would say it is fairly unimpressive to date. but there has been concern, going back a number of years, certainly to the clinton administration forward, that north korea and/or iran were interested in doing this. to add a little bit to that, the clinton administration was interested and, in fact, supported nesting potential ground-based midcourse defense system. a lot of research was done. the conclusion was we are not going to deploy until we are anisfied that this is effective system, and effective