. ♪ oh, vitajex! ♪ vitajex ♪ what you do to me!r) keep your eye on that rating. ♪ vitajex puts a gleam ♪ in your eye ♪ (audience yelling in unison) (haskell wexler) the demand of television reaches through that glassube and holds you there for the commercial. the demand of theatrical traditionally was different... darkened room, screen, asking for involvement, asking for the audience to discover things. (charles champlin) television had stolen the mass audience.