gnc and vitamin shop, two stores at war.re supposed to keep you healthy, but one stock could be downright hazardous to your health. stay with cramer. >>> you know how i feel about making friends. i could care less. but family, that's a different story. >> boo-yah, jim! >> on june 13th, we're celebrating our seventh annual special, "mad money" it's a family affair. if you want to join cramer in studio for the special event, head to madmoney@cnbc.com to sign up for free tickets. >> the family that invests together, stays together. ♪ "first day of my life" by bright eyes ♪ you're not just looking for a house. you're looking for a place for your life to happen. >>> i think it's time to revisit the vitamin stores. especially the epic clash between gnc and the vitamin shop. roughly a month ago, both companies reported with gnc coming on may 6th, and the very next day on may 7th, judging by the performance of these two stocks, you would think they both delivered horrible results. given that gnc tumbled 15% and vitamin shop dropped

vitamin shop is doing okay.ffett do and what would buffett buy and p-e ratio on this one? >> p-e ratio is bit misleading. we look at ebitda. it is trading eight times ebitda which is especially law. liz: ebitda is earnings before all the other stuff in there, taxes amortization? >> we try to boil out the operating part of the business. we like owning businesses. >> figure out what the nut is. brian, thank you very much. by the way we'll put his picks for m&a targets on facebook.com/afterthebell. david: love the show. great advice this show. we're not finished yet. the private equity industry is swimming in cash. well over a trillion dollars of it in cash. why isn't all this investing being done? what are they doing with that green? what does it mean for the average investor? well tell you coming right up. >>> second avenue subway in new york, sometimes the called the line time forgot. there could be light at the end of that tunnel ahead. >>> one of america's worst companies to work for. are you working for some

>> the best places right now dnc, vitamin shopping and online on our web site we have countless doomtnerships anywhere at the health and fitness channel. liz: and the hardest place to get shelf space you got it. >> it was next to impossible. the biggest challenge is i don't eat protein bars. and we had to overcome that. the goal was just to get people to try its. liz: people told you it was not reproducible you said no refined sugar. >> would get the equipment is all developed over decades with products that use liquid sugar and when you pulled that out you have to get it out but then it makes a really hard to produce. liz: this is a crowded field power bar, and luna are what is what you have done correctly? it is still an uphill battle ? >> definitely. in the beginning we really wanted to nature it was results oriented to go after the traders or people that are walking billboards they are in great shape. if we can make up product that they need they get up with the bikini if we can get something they will eat. liz: and they have recipes you can cut them into pieces? 20 grams of prot

the reality is, if you walk into the aegean sea or vitamins shop there are a myriad of supplement shops buying because of the placebo effect. at some level people need to a believe in something. you know what to as much as it is weird, it helps some people, maybe it does give them motivation. neil: by the way, it causes sons of industry to prosper. what do you make of this? >> i don't know if he has stocked in some of these bills are what the deal is, but this is ludicrous. there will always be -- neil: why didn't the doctor where his fatigues? he would have been a lot more believable. immediately i am thinking, wait a minute. >> you are not a real doctor. this is the thing. there will be a new scam to get rich and get then. you are right. hard work, dieting, going for a walk is the only way you're going to get healthier. lawmakers are going and dragging doctor rosin front of them. focus on things that they can fix like health care system that incentivizes. you can't legislate stupid. neil: in a way you could blame this on the president. that would be like saying don't talk a golan ours

shop on the west coast has all kinds of tea. black teas, white teas. one of the most popular teas is green tea. customers say they're drawn to its health benefits. it's packed with vitamins and antioxidants. exports of japanese tea have tripled in value over the past ten years, and young affluent consumers in the u.s. are a big part of that growth. this shop carries dozens of kinds of green tea. they include tea shipped straight from shiuzoka prefecture. >> japanese first flush that just came in a few days ago. it's a beautiful tea. very, very light. and very, very fragrant. >> i drink a lot of breakfast tea, green tea. i think there's a healthy aspect for it too. >> reporter: executives with starbucks have been looking to expand beyond coffee, and the fast-growing tea market proved irresistible. last year starbucks bought specialty tea retailer teavana for a reported $620 million. executives say they hope to have 1,000 tea outlets within ten years. >> this is the period of time where we're going to see the greatest retail tea expansion in the u.s. ever. for the next five years. i think that japan is very, very strongly positioned to benefit from the growth of green tea.

shopping for more attributes. non-gmo.non-gm oh -- moreare focusing on vitamins and supplements to offset what they are not getting, less processed, no artificial flavors or preservatives. customers can get more nutrition. offset that with vitamin and supplement regiments. lex i do not get it. -- >> i do not get it. explain your logic here they are able to get healthy food but have to supplement with vitamins? i do not get that. >> most people are not getting all the nutrition they need on the food alone. they are eating processed food all the time. >> yes and no. unless you are in -- on a very strict natural diet, most people, their diets are improving but are they strictly adhering to a natural and organic diet? some are and some are not. from the nutrition you are not getting necessarily all from your food am a offset it with vitamins and ultimate. >> got it. gluten-free or vegetarian. got it. the other issue i want to focus on is overhead. less than $3 million for you to open new stores. how does that compare to a food -- a whole foods or trader joe's? >> they are probably spelling -- spanning 12 lane dollar r

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