. >> so i don't have time, as with the vitamix, to plunge and scrape and plunge. and what i really liked about the ninja is that three tiered blade, and what that does is it pulls everything down and brings it up and continues to mix so it's super-quick. >> mark: but now, for the first time, we are introducing professional blending in a single serve cup. you get the full two horsepower, the 1500 watts powering our ninja blades one single serving at a time. this has never been done before. this is able to make complete nutrient juicing in a single cup. >> i love that. >> whole fruits, whole vegetables, solid ice cubes, no problem. check this out. [whirring...] look at that! >> oh, my gosh! >> in seconds! >> wow! >> look at that smooth texture. that's 24,000 r.p.m. there. look at that! there is nothing out there that can deliver that kind of performance. you want to taste this? >> i really want to taste it. mmm! oh, my gosh, that is delicious. and it's the same power, the same amount of power that was in the 72 ounces in this. >> exactly the same power because the t

. >> so there's something i want, like a vitamix blender, you would put it in and it would track it atcheapest retailer? >> well, we would track it for coupons, promotions at your favorite retailer and anytime the price drops, we would let you know about it. >> what is the hottest item of the holiday season? >> there was a vest from j. crew that recently sold out, but you probably probably 30% off or so. we had about, i don't know, a couple -- maybe a couple dozen or three dozen for a novelty item. >> men or women? >> it was for women. it was black and white herringbone. it was a cool vest. >> do retailers like what you all have doing or do they hate it? i would think, great, you bring in traffic, but you have people waiting like vultures until they come and get it. >> we were former retailsers ourselves. so we met at j. crew. we're helping solve for the abandon shopping cart. retailers want to sell these products to you and if it's too expensive, you're not going to get pushed into it. >> but i might buy it if i really want it, but if i know you guys are telling me when the sales are,