the start—up, called vividye, is not changing traditional fabric inks...ayer that goes onto the fabric first, made from entirely earth—friendly ingredients. this can be dissolved away later, allowing the top design to be removed. what's the cool tech that goes into creating this perfect recipe? it's all about a balance, and trying to find a sweet spot for both the functionality and as well the stability, and then we look into the viscosity of it, we look at the charge of our components, we study the films that we create through microscope, as well as the textiles that we are applying the print to. is there any waste products at all here? when we want to try something, we create the volume necessary for what we're trying. the mix is applied at an industrial partner, where it's easily brought into screenprinting process. hi! welcome! welcome to sweden and gothenburg. thank you so much. i think you've a surprise in store for me? yes, i do. today we're actually going to print a click band t—shirt. exciting. i'm really looking forward to seeing how it all works