it's called vivienne westwood. so i spend most of my time, "i'll see you in vivienne westwood."ingful because she's in many ways been the pioneer of of thinking, sustainable around the way you consume and think you can say about the whole industry. and so it's very tragic for us. and i think we just see her as one of the icons that inspired the founders to build the business that it is today, you know, again, if something like this happens, we do see spikes in interest. you know, these brands become... you mean sorry, if a designer does pass away, you'll see a spike in? we've had, you know, sadly, i think last year, quite a few of the more known designers have passed away. and every time something like this happens, we do see spikes in search for these products. well, on that point, maximilian bittner, a real pleasure having you on the show. thanks for your time. thanks so much for having me. thank you. well, that's it for this week. i hope you enjoyed the show. don't forget, you can keep up with the latest on our global economy on the bbc website or the smartphone app. of cours