galahad clark is founder of vivobarefoot.report, people are winning to pay for it, people will actively seek out brands that are more sustainable. thank god for the business, and especially you see in the outdoor industry, a brand like patagonia is moving the agenda forward , like patagonia is moving the agenda forward, and undertaking sustainable initiatives way beyond what the legislation is. is that a fundamental part of the business, probably a criticism that one decade ago it wasjust probably a criticism that one decade ago it was just a note to environmentalism, we are a green company, we are great, we wonderful, delving into the details they were anything but; has that changed? the entire part of the business is about sustainability? more and more companies are embracing it fully. industry bodies involved in sustainability are very profound and with very open source platforms, very detailed, about cataloguing life — cycle very detailed, about cataloguing life—cycle impact of every product, and the leading companies in