viya has more than 80 million followers on taobao and another 18 million on weibo.at we can read into this. well, if you think in general in china, it's a communist country, and live streaming is this new lucrative way of being able to influence how people spend their money. so someone like viya, who's got this huge following and literally can attract young audiences and encourage them how to spend their money, it puts companies in certain positive lights. and then there might be, obviously, the kind of influence that comes off the back of that that the government isn't too impressed with. and it wants to make sure that stars like this, across the whole celebrity industry as a whole, are socially responsible. so some people are asking, "was she getting too popular and too influential?" and "could that be a problem?" she could settle the bill. she's got a deadline to be able to do so. but at the same time, i mean, for example, her weibel account, where she had 80 million followers, has now gone off—line. and, yeah, hertaobao account has been suspended. and china does

. 7 cannot underestimate how much of a star viya is in china.reviving wuhan's economy, back at the beginning of the covid—19 pandemic. this was literally when she sold this rocket launch. so she was able to bring loads of money for wuhan, she's appeared on state tv constantly. yet there were signals that life streaming, the whole industry was coming under scrutiny from china becausejust in general, there were these earlier finds targeting other life streamers, and earlier this month there was one of her companies that she owned suddenly closed, so people were asking, could she be under suspicion of tax evasion herself? ijust asking, could she be under suspicion of tax evasion herself?— of tax evasion herself? i 'ust need to understand * of tax evasion herself? i 'ust need to understand how_ of tax evasion herself? i 'ust need to understand how this _ of tax evasion herself? ijust need to understand how this works - i of tax evasion herself? ijust need to understand how this works - a l to understand how this works — a live stream or has follower

huang wei, known as viya, is an internet celebrity with tens of millions of followers.inancial offences between 2019 and 2020. joining me now is mariko 0i from our singapore bureau. what is going on? a hefty fine. vi o what is going on? a hefty fine. vi 0 was what is going on? a hefty fine. viyo was known _ what is going on? a hefty fine. viyo was known as _ what is going on? a hefty fine. viyo was known as the - what is going on? a hefty fine. viyo was known as the country| viyo was known as the country does make a live streaming queen, benefiting from a rapid growth of online shopping in the country and she sold everything from noodles to a commercial rocket launch on the online shopping platform, as she had 18 million followers on china's twitter. a huge platform has meant that she was named on time magazine's list of 100 influentialfigures in 2021. the tide has turned against her rather quickly in light of this huge fine for tax evasion which she has now apologised for. her account has apologised for. her account has a disappeared and one of the top hashtags on we b

viya is china's most popular e-commerce like streamers and one of the biggest stars in alibaba's marketplacehours a day on air and on bloomberg quicktake powered by 2700 journalists and analysts in 120 countries. i am vonnie quinn. this is bloomberg. haidi: still ahead, the former pboc economists will be joining us to give us his china forecast for 2022 and the monetary policy for the pboc. coming up next, we get the latest from china's travel copy developers.t heir stockings -- their stocks are near a five-year low. this is bloomberg. ♪ >> you have to decide whether the rules in the place is a place you're comfortable with. they will set the rules, and you go in and you decide if you're going to be part of them as a good citizen or you are not. and then, but you do not jump in and out. china's a strategic like. you're not going to jump in and out. and the amount that you are in should be that with which you are comfortable. it is is same as an investor. it is not smart to sell on the break. david: ray dalio saying that china is a long-term strategic play. of course, one of many western fina