. >> caller: i need your thoughts oc on a stock that makes tv, vizio. >> people have given up.down a little more as people are in panic mode vizio, i say let it go to 18, maybe 17 and then i would -- joe in north carolina, joe >> caller: big boo-yah, jim. >> what's up. >> caller: aci what are your thoughts. >> people don't understand what the company does and the people who don't understand what the company does, they are bailing and that ladies and gentlemen, is the conclusion of the lightning round. >> announcer: the likening round is sponsored by td ameritrade. coming up, master the unknowns, be ready for any market. another edition of am i diversified is coming up next. >>> on a down week for the market, its always good to take a step back and evaluate the hold hold hol holdings never put your eggs in one basket diversification is the best way to play the environment like the one we have. we heard you cramerica is tonight we're bringing you a special friday edition of am i diversified. call me and tell me your top ten holdings first a tweet from @jrhammer 327. five of my lo

this consortium include comcast, of course, cnbc's parent company, charter, altice, dish media and viziol of these companies offer tools for targeted tv ad delivery now, what they aim to tackle in this consortium is how to make advertisers aware of how much charge ad inventory is available, how to work to create a streamline way to buy addressable tv ads across sellers, to help navigate the fact that a lot of that targeted ad inventory is fragmented, so it is hard for brands to buy those ads at scale and how to compete with targeted ads on streaming video services along with, of course, digital advertising. this all comes after tv advertising dropped 9% last year and it also comes at a time when apple's operating system update and google's move to limit the use of cookies are limiting targeting capabilities of those ads, digital ads on the platforms. this might be an opportunity for the traditional players to use their technology tools to help draw back some ad dollars over from digital guys >> julia, you mentioned google and we have these reports today that the eu may open a formal prob

jump on to this, vizio just last wednesday came out with a complete new line of tvs.eir sound bars are brand new. inside of this, i don't know if you see this, this whole thing, inside of a tv is called smart cast. you can watch fox news, fox business, hit "fox nation" right on their system without even having to dial into anything. really cool right here, we just jumped to easy gift for dad, something that is just going to be that classic. take a look at this. this is coming out this week. timing is everything. this is perfect. this is the indiana jones four movie collection. this is ultrahd. this is 4-k, spectacular collector set of the four big movies on its 40th anniversary of "raiders of the lost ark." all four movies remastered and approved by steven spielberg. seven hours of bonus content. get it on digital as well. this again, preordering as of now, coming out this week, a brand new game sure to be hit, final fantasy 7 remake, this is about $70. preorder it now. long-awaited. enhanced extended version of this critically acclaimed videogame. timing is. will: ku