vod, video on demand, that's up by 40%.is up across the board and netflix is just participating in that upside. >> netflix is creating its own content, the upcoming show hemlock grove, doing another show, and there are a lot of comparisons to hb. is that a fair comparison? >> absolutely not. time warner, the parent company of cnn, i mean, you know, hbo, 20 years ago, or 30 years ago wasn't even on after midnight. i remember it would go dark and all of a sudden they built this massive brand, but it didn't happen overnight. it just pure arrogance on the part of reed hastings to think they can come out with "sex and the city," "sopranos", the wire," all these shows, one after the other, which is what they have to do. "house of cards" was mildly successful. hemlock grove is getting awful reviews. and arrested development, you know, it is not going to be the second coming. it is expensive for them to do this. expensive for them to do everything they do. international xangexpansion, do their own programming. what that tells me an