we built up partnerships with orange and vodafone, and once the u.s. up for those kind of deals, i think we will be there, because we want to be the big three, and we have a very successful partnership with at&t. we operate in the market but we haven't gotten into the right mode. francine: do you have to spend more on marketing? >> a good example of other companies -- with a few hundred million, you don't do the trick. you haven't committed very strongly. hence, it's a question of options. francine: but how? is it social media? everybody knows spotify in the u.s. if you want to tap into market share, what kind of narrative -- >> it's a makes the social media, traditional media, communication -- it's all about explain to people what's different. to be fair, the biggest issue of all streaming companies is what are the best sales channels, and the partnerships are a good solution. francine: a lot of your acts have more to say on what music goes into what service. some of your competitors have given into that. will you? >> we are in a constant debate, and