vodka martini, shaken, not stirred. >> not stirred. now it's going to be a cold b w brewski, product placement which translates into dollars, advertisingreally? advertising age is reporting that, in fact, daniel craig who plays james bond, sipping a heineken in at least one of the scene in the new movie which is called "sky fall" which is coming out as the first part of november. you're outraged, van? >> i am. >> really? >> trayvon's here, but this is right there, man! >> really, wow. i grew up reading ian fleming novels, the idea that you'll go from being this incredible, you know, iconic, this is a 50-year anniversary of the creation of this character and now he becomes a corporate shill. >> apparently a vodka maker did not want to step in and underwrite it. >> you are looking at it the right way. >> yes. >> maybe the corporate sponsorship allows the character to live on, he doesn't drink a martini but he's still with you. >> also maybe a sellout. >> maybe a sellout. >> you are looking at it the wrong way. you should be looking at the product placement -- i don't nove wh know what the product placement opportunities are here. >> the