a billionaire is often referred to as russia's vodka king. next goal is global domination and deep droning the maker of smirnoff vodka -- de- throning the maker of smirnoff vodka. >> he is interesting. he is sort of the self embodiment of the self-made man. he imported chocolate and martini. some money.up he said russia should have its own premium vodka. it didn't. when i caught up with him, he had started miss russia competition and started a bank. he was busy taking his vodka global. a polish vodka producer. >> how many cases will you make this year? your sales have grown tenfold. >> exactly. >> they make just over 30 billion. they are the world's largest about the producer. you're planning to overtake him one? >> 2-3 years from now. >> is that realistic? >> i hope so. we need to be optimistic. strategy? change in >> to compete. you need to compete in every segment of the market. >> you have moved into -- luxury.um, so premium, i would like to be dominant in every segment of the market. >> and your territory is what? >> i would like to do do

roustam tariko is often referred to as russia's vodka king. ergs ryan chilcote talked to him in an exclusive interview. >> how many cases of vodka will you make this year? >> 30 million? >> a year ago -- your sales have grown tenfold. diageo is the-- world's largest vodka producer. roustam tariko intends to overtake diageo when? >> two to three years from now. >> is that realistic? >> i hope so. >> this tenfold expansion in your vodka business is because you made an acquisition. why the change in strategy? >> to complete with big companies, you need to compete in every segment of the market. >> you were just in the premium segment and now you have moved into -- >> economy, some premium, premium, luxury. i would like to be present and dominant in every segment of the market. >> your territory is what? >> we would like to dominate the market starting from germany to vladivostok. we are talking about central europe and eastern europe. >> a year or two ago your focus was on growing outside of that territory. mainly in the united states. >> to contr

another billionaire we're watching today is russia's vodka king.yan chilcote sat down with him for an exclusive interview. let's gets to ryan. >> yeah. he got his start under the drinks business in the early 1980's, importing russian drinks into russia, things like mart iani. -- martini. it doesn't even have its own high end, national vodka. he created russian standard. one way you can judge scale in the vodka business is by the number of cases you produce. there are nine one liter bottles a case. by last year, he was producing 3 million cases a year. then he decided he needed to get even bigger because for the distributors if you want to be global, what you to do, he decided was to give them more than just the premium vodka he was offering but also stuff on the cheaper end. he bought a company in poland and instantly started producing 27 million cases a year. only eight million case off. and took him one step closer to his real ambition which was to be truly global. have a listen. have other people. >> just in the news with the acquisition of jim

king of curling. let's check in with carl in sochi. it's a good time for him over there. to find out what is coming up. you probably are heading out to vo vodka right after this, right, q.? >> you've got that right, joe. when we come back, we'll wrap up all of last night's action and we'll talk about why all the athletes are complaining about the snowboard half pike when "squawk box" continues live from sochi. >>> welcome back, everybody. on the agenda today, the nfib will be releasing its small business sentiment index. later this morning, the department of transportation is scheduled to release its monthly travel record card. that would include flight delays, tarmac times and mishandled baguetts. tonight in washington, president obama is going be hosting an official state dinner honoring french president francois hollande. that is your "squawk box" planner. joe, i'll send it back over to you. >> it's like a bad video at a -- like a medium sized company that they put together to explain -- >> this is the price is right. >> no, it's worse. it's like a medium sized company and they're sending it out to all these sales force about how to approa