i thought it was interesting that apple chose to launch the watch in vogue china rather than u.s. vogue. is that a broader strategy we may not know about? >> i think it's definitely it's attracting to people with money. at the end it's not a cheap product. and definitely in china and chinese readers of vogue have a lot of money. definitely it's a wide variance of dem graph though. they're having everything from the luxury gold plated watches down to something that's more accessible. >> do you think women will like it? i found that wearables to be very chunky. >> yeah. >> i think a lot will depend on the functionality, if it provides a good enough stuff, it'll go. >> you were there for ipad, the original. take us inside, we're outside the apple announcement speculating as to what apple is going to announce. what percentage of people inside apple know steve job's is going to pull out the ipad? all of them and kept a secret that well? it wasn't that much of a secret. but getting inside the other, getting inside the door. >> yes, i mean, at the time the company was way smaller than it