anthony: look at voluspa.ntricacies of that design, and she obviously had inspiration, but she doesn't tell anybody. mark: but we still like coming up with the stories. that's our inspiration. that's how we move forward with our design ways. so, yes, we will still do that. lemonis: the guy that owns one of the largest candle stores in america, who happens to be his friend, is telling him no one cares about the story, and mark continues to argue with him. i'm thinking to myself, buy a vowel, get a clue, open your ears, and listen to what this guy's telling you. -mark. -sam: mm-hmm. lemonis: when people are giving feedback, he hears, but he's not listening. sam: when he hears what he doesn't want to hear, he internalizes it and he closes off. -lemonis: okay. -sam: he is broken. -lemonis: he is? -sam: yes. it's gonna make me cry. [ sighs ] -mark: what are you thinking? -lemonis: it's very busy. mark: yeah, but that's what differentiates us and it's also at an angle right now. lemonis: you just asked me. i'm telli