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Dec 17, 2019
12/19
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BLOOMBERG
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vsco was built without likes or comments. a safe space to be who you are and create and express yourself. what we are seeing specifically with gen-z is they are looking for this outlet where they can share how they see the world. shery: the thing about social media and what attracts these young people is engagement you see. how do you compete with axel -- apps like tictoc? tiktok? joel: what you will hear say is it is more like a social -- network. to broadcast to as many people. with tiktok it is to find humor and fun and pass the time. vsco is not about sharing how you want the world to see you but sharing about how you see the world. kurt: unlike most social media platforms, your business is not advertised independent. you have a sub scription offering. how do you convince people to pay for something what often they have a lot of other free outlets to post or share? joel: from the beginning vsco has built something of value people would be willing to pay for. there has always been a component of praying -- paying for. tool
vsco was built without likes or comments. a safe space to be who you are and create and express yourself. what we are seeing specifically with gen-z is they are looking for this outlet where they can share how they see the world. shery: the thing about social media and what attracts these young people is engagement you see. how do you compete with axel -- apps like tictoc? tiktok? joel: what you will hear say is it is more like a social -- network. to broadcast to as many people. with tiktok it...
69
69
Dec 4, 2019
12/19
by
CNBC
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eye 69
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billion in sales last year, that due in part to the strategy of high profile celebrity merchandise and vsco girls which i know all about can crocs stay on top? for the record you are wearing crocs. i was joking with our staff, but we have a real story here. >> how can you run something else >> you did two things to turn this company around. >> we went back to what we're good at, right >> we have some technologies and processes to do that we're known for our classic clog and we're able to make that clog relevant including with teen girls. collaboration to deal with a variety of brands and artists. we have the post malone collaboration that will be released next week it's all about those things you put in these. >> which we will show you, i guess. >> we have gibbets -- >> very popular this holiday season >> very popular. >> across the globe, a younger consumer able to turn a generic purchase >> the teen customer tends to be very fickle, hard to please. many times there's something they really love >> how do you make that customer come back. >> i don't think they're as fickle as you make out m
billion in sales last year, that due in part to the strategy of high profile celebrity merchandise and vsco girls which i know all about can crocs stay on top? for the record you are wearing crocs. i was joking with our staff, but we have a real story here. >> how can you run something else >> you did two things to turn this company around. >> we went back to what we're good at, right >> we have some technologies and processes to do that we're known for our classic clog...
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347
Dec 3, 2019
12/19
by
KNTV
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real review says, "um, perfect if you're a basic vsco girl.don't get my color, bitch [ laughter ] and a oop. [ cheers ] [ applause ] next here's is a kindle paperwhite fake review says, "way better for reading than an ipad." real review says, "with my ipad i keep getting too distracted to read, as opposed to this, which i just never use." [ laughter and applause >> steve: oh, it's not charged >> jimmy: and finally, here's a hand-held clothing steamer fake review says, "great way to eliminate wrinkles after a day at work. real review says, "terrible way to warm up -- crotch after shoveling snow." [ laughter and applause can't trust every review that's right it's the start of the holiday season oh, tariq, i've been meaning to ask you, how was your thanksgiving this past week? >> tariq: small. >> jimmy: oh, nice small thanksgivings are always fun, intimate. did you cook the turkey yourself >> tariq: delivery >> jimmy: you got it delivered that's cool. where did you spend the holiday? >> tariq: 30 rockefeller plaza, new york, new york, 10112. that
real review says, "um, perfect if you're a basic vsco girl.don't get my color, bitch [ laughter ] and a oop. [ cheers ] [ applause ] next here's is a kindle paperwhite fake review says, "way better for reading than an ipad." real review says, "with my ipad i keep getting too distracted to read, as opposed to this, which i just never use." [ laughter and applause >> steve: oh, it's not charged >> jimmy: and finally, here's a hand-held clothing steamer fake...
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the app has nothing to do with this idea of the vsco girl but it's a viral trend that's come forward.l see lists of products called vsco girl products, products they are kind of pushing. the tweens have a lot of money and these things range from $5 for a tube of nail polish -- that's a lot of nail polish -- david: ten bottles for $5. jackie: all this trendy stuff. water bottles, scrunchies, glitter phone cases, from $5 anywhere up to like the modern day camera that's $75. there has been a lot of criticism even though it's big business for a lot of stores and a lot of brands that it's aspirational. they exclude people, for example, who can't afford to have some of these things. it's a little controversial. stores don't necessarily want to be align with it. at the same time they're not saying we don't want the business because we are talking about millions and millions of dollars in business. as we are heading into the holiday season, you are going to see all these things flying off the shelves. the tweens themselves, they have money from their parents. remember that. they also babysit,
the app has nothing to do with this idea of the vsco girl but it's a viral trend that's come forward.l see lists of products called vsco girl products, products they are kind of pushing. the tweens have a lot of money and these things range from $5 for a tube of nail polish -- that's a lot of nail polish -- david: ten bottles for $5. jackie: all this trendy stuff. water bottles, scrunchies, glitter phone cases, from $5 anywhere up to like the modern day camera that's $75. there has been a lot...
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21
Dec 5, 2019
12/19
by
CNBC
tv
eye 21
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. >> and vsco girls.makeup. >> less makeup you want bare, dewy skin that's a trend and for ulta, that's a lot less of what they sell they have a couple of different issues they're facing. last time they reported, their stock tankeded about 20% they report later today. >> it wasn't too long ago that ulta could do no wrong it was the hot retail. out there. >> drop in the 30% e drop in the stock in august even before the kylie jenner news and no one could really explain why the sudden drop in guidance for the year it was like analysts were like we're not sure >> to that point and third quarter they estimated sales had dropped for prestige cosmetics you srt of see where the trends are going. >> i trace it to when robert said i'm done with dewy skin >> i'm dewless >> i'm dueleewless >> bubble gum bubble, it may have popped. sales are down 4% and 23% in the u.s. in an effort to boost sales, companies are selling gums that promise to help you fall asleep, get energized, give me all three does anybody chew gum st
. >> and vsco girls.makeup. >> less makeup you want bare, dewy skin that's a trend and for ulta, that's a lot less of what they sell they have a couple of different issues they're facing. last time they reported, their stock tankeded about 20% they report later today. >> it wasn't too long ago that ulta could do no wrong it was the hot retail. out there. >> drop in the 30% e drop in the stock in august even before the kylie jenner news and no one could really explain why...
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vsco, visual supply company is look into the market. it has 100 million users.on of them pay. interesting here, 75% of them are under the age of 25. it's a community. you can go in there, almost like a mini inthat gram. there is no like, supposed to be no judgment. people freely share things and express themselves. a viral trend grown out of this. this is not reeled related to it, but called "vsco girls." it is giving brands a big boost. coming down to retail and tween spending. i have a bunch of stuff. this has all gone viral. tweens and gen zers feel they have to have it. i have a camera as high as $75 a lot of folks are saying there is criticism here, folks who can't afford some of the products it cannot be not as inclusive as vsco was hoping. stuart: got it jackie. prescription drug pricing, usmca deal, however next we have a senator who did get something through, some border wall funding. how about that? senator shelley moore capito is next. ♪. ♪ there are things we would change about work. and there are things we wouldn't. ♪ when work is worth it. work is
vsco, visual supply company is look into the market. it has 100 million users.on of them pay. interesting here, 75% of them are under the age of 25. it's a community. you can go in there, almost like a mini inthat gram. there is no like, supposed to be no judgment. people freely share things and express themselves. a viral trend grown out of this. this is not reeled related to it, but called "vsco girls." it is giving brands a big boost. coming down to retail and tween spending. i...