what happened when vsi actually reports?uess what, two weeks later the company delivers a slight beat of the lowered expectations, earning 38 cents a share. the street was looking for 37, posting higher than expected revenues up 17% year over year, and a decent 4.6% gain in the same story sales and strong growth in their own on-line business. sure enough, vitamin shop stock shoots up 8% on the news, regaining every point lost in response to the gnc miss and then some. the expectations are everything. when gnc reported a small miss, the expectations were too high, so its stock was behead, but then analysts slashed numbers for vitamin shop left and right. by the time vitamin shop ended up reporting two weeks later, they managed to beat the lower expectations, and the stock rallies. if you like to trade, then you had a terrific opportunity to buy vitamin shop right after gnc's miss when it was being written off by just about everybody based on another company's not so hot results. even if you prefer to avoid trading and you kno