vuori was started out of a retail store in our backyard in san diego.e learned to build community. we learned to develop authentic connection with our customers. and we recognized early, digitally, customers were testing our key items and when they walked into the store, they got to experience the full assortment. they got to touch and feel our product. we work in an industry where touch and feel is important. how things fit are important and you cannot replicate that store experience digitally. i would also say as you grow a direct to consumer focused brand the costs of advertising have gone up year-over-year. you reach a point where speaking to customers, acquiring new customers is more effective and efficient. we are really thrilled for a lot of reasons about our strategy. jon: certainly, we have seen a lot of interesting growth retail stores over the years. as the old guy in the room, i remember when lululemon was entering the market of new york. you do focus particularly on men but we are talking about the other players, like lululemon. what is the

emily: you had been at vuori. harley: great brand. great story.t's talk about your logistics and fulfillment network. obviously you've been developing , that, where does it stand now and what are your ambitions when it comes to investing, and potential acquisitions? harley: we've made a lot of progress. the goal is to build and to end logistics networks. your product is made at the factory to when the consumer gets it, we want to handle that for all of our merchants. the key is we want to make it so that when you use shopify fulfillment network our , logistics product, you don't have to think about logistics. the key thing i mentioned on the earnings call is shop promise, this idea that when you use our fulfillment product, you can provide an anticipated delivery date with certainty to your consumer. in early testing of shop promise, we know consumers will spend more hit higher when they know when to anticipate. we are trying to build out like -- so that our merchants would have to think about logistics, we will take care of it. second, that they