and that's what vuori does, that's at the heart of our brand.categories our design ethos is built to move in, styled for life and we apply that not only to fitness product, but to lounge, also to travel commute, and we're seeing all -- we're seeing this recipe of built to move in, styled for life, applied to these categories, and it's really resonating in a deep way with our consumer. >> you say that you built a deep connection with that consumer, but that consumer very recently has shown its willingness to try a lot of other brands, hence the rise of vuori, in addition to all these customers. also still shopping at lulu, still buying nike gear how do you know that connection is firm and that they will continue buying when they've already shown they're willing to try all sorts of new things? >> look, i think in our business, it always comes down to product it's product, product, product, and innovation you know, our number one value as a brand is to make great product, and that starts at the textile level. vuori has innovated, we've prichb that

they're obviously still dominant, it's nike, but we have seen hoka and on, on the apparel side, the vuori those numbers look like, do you know? >> up until last quarter it was probably losing mind share instead of market share. this past quarter revenue dropped 10%. now we can see the market share walking away. we can see hoka and on doing well. that's going to happen for the next year. that's what the reset means. and so we think about market share as being, okay, where do people want to go? the reality is revenue tells us where people are spending. revenues will be down for this year. they are telling us they should be. they overstretched and they want to sell healthier rather than just more. that's finally starting. that market share decline is starting but reality, if you believe you want -- if you believe in nike's ability, you want to see them donate that share and then come grab it back. i think this year is the year they work through handing off that volume to companies doing a nice job at stealing it. the question becomes after they rebase, after we're willing to pay full price f